How to be a copywriter
Local SEO vs International SEO: What’s the Difference?
Copywriting Skills SEOWhen it comes to ranking in search engine results pages (SERPs), almost everyone thinks about SEO in general. SEO or search engine optimization is about making your website visible to your target audience so you can gain traffic, conversions,…
What are the Best Font Design for your Website?
Branding Copywriting SkillsWhen it comes to making an impression with web design, there are a few elements that can be highly useful. The colours, layout, typography and fonts are some of the factors which can tell the consumers that your business is professional, reliable…
Social Media Strategies You Should Know for 2021
Content & Strategy Copywriting Skills Social MediaNavigating the world of social media can be daunting. That’s why we’re sharing our tips on how to build a Social Media plan that can help you define your brand's targets, increase audience engagement and maximize your social marketing strategy…
My Favorite Ad Campaign from 2020
Copywriting SkillsLet's talk about my favourite ad campaign from 2020.
Adverts – loathsome or likeable?
Some people hate adverts!Forcing products down your throat that you have no interest in. All while making you wait for your favourite programs, how…
7 Killer Tips for Students to Improve Copywriting Skills Swiftly
Copywriting SkillsCopywriting is in the spotlight these days. With the pandemic's rapid spike, many people decided to switch to the digital world and start providing content for various businesses and web pages. The craft's primary purpose is to bond with the…
What are the best practices to avoid the problem of duplicate content?
Content & Strategy Copywriting SkillsDuplicate content is problematic for Google. During SEO implementation, you must avoid the pitfalls that can set back your campaign. To prevent duplicate content, ensure that the content you publish is one of a kind. An exact copy shouldn't…
Copywriter of the Week : Martin
NewsAfter finishing his degree at Cambridge, Martin moved to London. Wholly unprepared for the realities of a world where reading poetry wasn’t all you had to do to get by. Martin moved to the city with two dreams, which he served concurrently:…
6 Lessons to Follow when Building a Brand
Branding Copywriting SkillsNowadays freelance copywriters are becoming more and more common and it is important you know how to distinguish yourself from others. This can be done by creating a personal brand. There are several advantages associated with going big and…
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