copywriter-collective

How to be a copywriter

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Writer’s block: copywriters behind bars

There are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys. Gary Halbert Lovingly referred to as the Prince…
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Skills you Need to Brush up on as a Freelancer in 2022

Freelance writing is among the most rewarding job paths you can embark upon at the moment. Not to mention that in a digital landscape where content is increasingly important, there is significant demand for those who can consistently produce…
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Measuring ROI for guest content

In recent years, there has been a breakthrough in the field of marketing ROI. Whereas in the past, marketers could only demurely cast their eyes down and mumble something about brand awareness and customer loyalty when asked where the budget…
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Pay your Copywriters appropriately

THIS IS A PUBLIC SERVICE ANNOUNCEMENT: PAY YOUR COPYWRITERS APPROPRIATELY I can’t believe I’m here writing this after 10 years of copywriting but here we go… I was prompted to write this article after a short stint working in a Digital…
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On-Page SEO: 7 Effective Ways to Improve Your Ranking

93% of online experiences begin with a search engine. More than 3.5 billion Google searches occur in a day. The majority of these searchers only click the top results, with 75% of them not going beyond page one of the search results. This tells…
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Proven Copywriting Methods: Emotional Advertising

For copywriting to be truly persuasive, you need to know that it’s all down to human emotions. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back up what you have said, you’ll be able to…
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Start Blogging: How To Build A Personalized Website For Your Content

The desire to share ideas, reach a global audience and maybe win over some fans is the reason why several people have taken to blogging these days. Blogs are very effective for a couple of reasons. Four out of every five internet users read…
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COVID Means Understanding Your Customer

The Numbers Of COVID As of today, according to the World ‘O’ Meters Web Site, there are currently 298, 228,946 COVID Cases. There have been 5,481,882 deaths. But there is also good news, there are 256, 768, 846 recovered. From the…
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How to Protect Your Craft as a Freelance Writer

In our socially distanced, post-Covid world, freelancer copywriters are in high demand and that means they need to protect their craft. A massive amount of online content is published every day and it has to come from somewhere. Every day, writers…

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