Posts

5 Most valuable skills you need to acquire in order to succeed as a freelance writer

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There has never been a better time for talented freelance writers. As the demand for quality content has exploded over the past decade due to the growth of the internet, companies are actively seeking professional creators in this field.  Both…
London Copywriter

Things to do in Hounslow when you're still alive

The spike in stabbings across west London prompted the Copywriter Collective’s Fraser Bailey to recall his time as an advertising student in the area. On 22 March 2019, 17-year old Abdirashid Mohamoud was stabbed to death in Isleworth, a…
mistake most creative freelancers make

The #1 mistake most creative freelancers make

The #1 mistake most creative freelancers make If you think freelancing is just about hard work and dedication, you are sadly mistaken, my friend. It’s a mistake most creative freelancers make. Don’t get me wrong. There are a lot of…

Edward freelance copywriter

Edward is an all around freelance creative, concept and copy, speed strategist. He has worked for very big clients. And very small too. National and international. Edward decided to become a freelance creative in 2001 after working at Bozell,…
The financial crisis copywriters

The financial crisis. Threat or opportunity for freelance copywriters?

There’s no way of getting around it, we are living in tough times. The recession has taken its toll on every working individual over the last few years. Apparently times are changing and the average freelancer is lucky to keep his or her head…

Work for one of the top 5 industries for copywriting and make a packet!

Focusing on a couple of core industries can be a wise strategy. If you can develop strength in one and become the expert of it, you could be more successful than if you bounce from industry to industry, never achieving skill beyond "adequate"…
Freelance copywriting does it make you happy

Freelance copywriting: does it make you happy?

It seems like the dream, doesn’t it? Quitting your day job to write full time? What could be better than that? Well, for one thing, a regular, guaranteed pay check. But you get to employ your skills, while sitting at home, in your pyjamas.…
agency copywriters and freelance copywriters

Going it alone: Five differences between ad agency copywriters and freelance copywriters.

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Ad agency copywriters and freelance copywriters do much the same job but enjoy very different lifestyles. So, which is best? Here are five big differences... but tell us what you think in the comments box below. 1. Work security Probably…
honey money

Long copy ads: gone but not forgotten

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Of course everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
pay a freelance writer

How to get paid as a freelance writer

The problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work. Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
how much should I charge

How much should a freelancer charge?

"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…
SEO copywriting tips

SEO copywriting tips. Or: how to build a website that doesn’t bounce

If you're a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means…