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If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work for yourself. Thus, you are your very own public relations firm. What does a PR firm do? In part, they build and enhance their client’s […]
My name is Gregorio Urbina. I was born and raised in Costa Rica but professionally I would say that I grew up in Chicago. I spent 8 years there at agencies both big (FCB, Arc Worldwide, Y&R) and boutique (Ten35, common ground), before taking a blind leap across the pond to Amsterdam last year. I […]
Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up and stand out? Through your logo? Typeface? Name??? All […]
It was a bitterly cold November day in 2012 when I arrived in Amsterdam with my two Canadian cats Zoe and Ooshi and two suitcases. My favourite cousin Erwin was here to meet me as well as the iconic I Amsterdam sign outside Schiphol airport. Of course I wanted a picture in front of it […]
Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The Netherlands. That was approximately 11 years ago and I can’t say that […]
Robert Huddlestone Phillips draws on 20 years experience as a writer in advertising and brand building. Having set out with Agencies in London, Dubai, and Amsterdam, he’s learned on the job from the very best. He is currently completing projects in Asia and London. – While closer to home he is also working with his […]
The Naked Copywriter “Today I received one of the most challenging copywriting assignments in my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits. The whole 53 year history of the “brand”. Good times and bad, rich times and poor. Yes, today, 4 […]
When I was growing up all I wanted to do was work in media, but everyone told me that it wasn’t likely to happen in Adelaide, and so while I was working as a High School English teacher, I booked a one-way ticket to London on impulse. Within the week I ran into my passion […]
An alternative look at a career in advertising By Collective copywriter Fraser Bailey This is not another boring story of which clients I worked on while working for such and such an agency. Instead, it’s a more personal and football-related view of the proton-sized bits of enjoyment and planet-sized bits of misery I have experienced during […]
I’ve spent close to a decade creating concepts, inventive taglines, refreshing re-brand ideas–you name it–for Nike, Deliveroo, American Express, Philips and Booking.com. Helping brands “speak” is my thing. That’s why since I started I’ve dabbled in freelance and full-time, both client and agency-side, with stints at Steel London, Industry Branding and Watson & Co. In my […]
In the digital age, the world is becoming smaller and smaller. As we begin to utilize social media we soon find out that there is less than 6 degrees of separation between most people. The more we network using social media the degrees of separation become even smaller and smaller. Ultimately there becomes a thin […]
How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed it just in time. But has the Internet really changed everything for marketing? The way in which services and […]