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217

Secret branding advice they don’t teach in business school

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding of the message of your company. You are forming the perception of your company in the […]

219

Why is advertising in Russia so uncreative?

What makes it so bad? Russia is a huge developing market and it’s experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow – and you will easily feel this rush, this flow of free money everywhere. Advertising budgets are enormous; salaries in the industry may exceed those in UK. One […]

222

Round-table discussion or charity work

Dear freelancers, we have narrowed our anniversary celebration ideas down to two… we could do one or both depending on you. What are your thoughts? Would you participate in either? OPTION A: Round-table discussion  Fraser suggested a round-table event at De Kring in Amsterdam to discuss. ‘What do agencies look for from freelancers and freelance […]

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Fast, furious and freelance: June update

In this edition: All-new Monthly Drinks Writing for The Collective website Blow Your Own Trumpet Party People Soccer Stars Next Up – Beach Volleyball —————————- All-new Monthly Drinks Following the success of our Website launch/5 year anniversary gathering at P.King Cafe, we have decided to introduce a bit of variation to our monthly drinks by […]

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COLLECTIVE NEWSLETTER: July/August review

COLLECTIVE NEWSLETTER: July/August review – – – – – – – – – – – – – – – – – – – – – – – – – – – New member of staff: Gerardo Perfors The Collective on tour: Berlin Insert in creative magazine Now over 200 members – – – – – […]

226

Freelancer focus: Åsk Wäppling

As well as an award-winning art director for brands like Smirnoff, Heineken and UNICEF, Åsk Wäppling is also the creator and webmaster behind one of the world’s biggest advertising websites ad-rag.com. From her base in Copenhagen she has turned what started into a daily web log into AdLand – a commercial-laden delirium of heaven and […]

227

Cybersecurity For Freelancers: 8 Ways To Protect Your Digital Workspace

Freelancing offers freedom and flexibility, but it also comes with the responsibility of protecting your digital assets. After all, a security breach can be devastating; it can disrupt your workflow and put critical client information, project files, and financial records at risk. With good cybersecurity habits, freelancers can better protect their work and personal information. […]