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At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan. Freelance writers face a lot of hurdles, and sometimes […]
Years ago, while editing an article written by a doctor, I discovered that much of it had been copied from another site. Dismayed, I contacted the doctor’s publicist, who was serving as liaison, expecting an apology and a commitment to making things right. Instead, he argued with me. “This is a common subject,” he informed […]
The odds are against us. As bloggers we don’t seem to have much chance. People rarely read web pages word-by-word. You know that, don’t you? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. ~ Jakob Nielsen (source) 79 percent […]
Are you thinking of moving to Hamburg? Are you wondering whether you could get work full-time in an advertising agency there? Or freelance as a copywriter? Hannes, Copywriter Collective’s resident copywriter, knows a thing or to about them, because he’s worked at most of them. Here he gives us some insights. Hamburg is the centre of […]
This week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she used in her email. Rather she wrote the words I hear many business owners […]
Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something. Being a copywriter is much more than just that. How a copywriter understands you No, I’m […]
Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too often they’re confusing, difficult to read or just plain dull. The reason for this is […]
All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the attention of consumers. In order to combat the growing apathy […]
You’re really incredibly creative, I promise. Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned with. Not just another business body. But now we’ve got all that out of the […]
As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without the need for headphones or whatever they’re called these days. Music while you work: our thoughts My […]
All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the attention of consumers. In order to combat the growing apathy […]
All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the attention of consumers. In order to combat the growing apathy […]