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Summary: Today’s most successful marketers discovered how to get traction in their business growth by hiring out their copywriting. For some business owners, creating marketing messages is easy and profitable. If that’s you, chances are, you have your own in-house professional copywriters. Or, you hire out your writing to top-notch freelancers. Because you’ve already experienced […]
You might think the only people who really need to hire copywriters would be advertising agencies. At least, that’s where you see them show up on the TV shows (think Mad Men…) And publishers tend to hire copywriters to sell newsletter subscriptions. Most popular are the investment and alternate health fields. But there are others […]
Foreword: An informative blog post about the benefits of copywriting on acopywriter’s profile. Surely there’s no ulterior motive here, right? Okay, okay…you got me. But out of my low cunning comes this wonderful, comprehensive article on the benefits of copywriting, and what it actually means. That’s a pretty good deal, don’t you think? Enjoy. Definition: Copywriting is written […]
5 Sources of Content Inspiration: Ironically, not all content writers are….what’s the word….content with their lot. There’s many a content marketer aka passionate writer, who doesn’t want to write with an ulterior motive to generate leads for the Sales team. The key to being a happy content writer is to take satisfaction in the knowledge that […]
It’s October 2016, and a guy on the TV is shaking his head, looking at his car which is squashed under a fallen tree. “I can’t believe Bob did so much damage!” Is Bob a new super villain? A nickname for a rogue digger? No, he’s the storm from last night. From 2016 the Met Office will […]
Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where he has to do the leap of faith? Many people talk about quitting their day job […]
I take dozens of consultation calls for cold email critiques and inside sales consulting every week. Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is at, many of the questions I hear often repeat themselves. I recently held a webinar about […]
Do you dream of running your own business and waking up every day to do something you love? Maybe you’d like to make a tonne of money so you can travel the world in your private jet? Everyone has a passion for something and the foundation of all great businesses is passion. Unfortunately, for a […]
There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants. In a recent post I addressed the challenge of writing strong copy when […]
My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response sales copy for your product in a […]
When you really boil it down, every product or book exists to solve a problem or meet a need of some kind. Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing materials. Don’t let this happen. You know what problem […]
Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential. The reason? Because your target audience may not be as obvious as it appears to be. For example, when writing medical marketing […]