If you are not happy with the results below please do another search
Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content. Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging articles, film, animation, graphics or photography. Businesses typically tagged as a ‘tough sell’ can, of course, use digital platforms to […]
xIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action. What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether it’s real-world clothes, kitchen ware, or digital articles or tools […]
So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates […]
Most professional business writers turn purple in the face when they read cliché phrases like “at this moment in time,” screaming “why the hell not just write ‘NOW ?’” Yes, I do, too. However perhaps it’s because I’m getting a bit soft in this second half-century of my life, but I no longer whack people over […]
I’ve been feeling the call to start another novel. This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copywriting for clients and my own biz. Needless to say, starting a novel feels like a lot of writing on my plate. It also doesn’t feel […]
An effective and compelling story is one of the most powerful devices in sales letter writing. There is seldom a successful direct marketing piece without one. I’ve seen this for my most successful sales copy and that of many other high-converting direct marketing pieces. I’ll like to share with you 10 tips on using stories […]
What makes a customer want to come back for more? It’s a topic that seems to have filled my week for several reasons. Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content), I felt I should squeeze in some time to pimp up my Google+ […]
What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew how to write well. His renowned books “1984” and “Animal Farm” are testimonials […]
I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task. Writing is one of those interesting professions that requires a constant mental effort. The […]
Lately I’ve seen a few examples of organisations – including big ones – rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter. I know what they’re thinking. Everyone uses words, right? So how hard can it be? Interestingly fewer people seem inclined to view […]
It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still need to pay hosting and domain purchase charges. Once everyone had a website in […]
I bet you’ve asked or heard questions before like: What’s the best camera to use? Or, What’s the best exercise to lose weight? And you’ll hear a refrain much like: The best camera for the job is the one you have with you. The best exercise to lose weight is the exercise you’ll do regularly. But you just can’t […]