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Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up and stand out? Through your logo? Typeface? Name??? All […]
Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The Netherlands. That was approximately 11 years ago and I can’t say that […]
Robert Huddlestone Phillips draws on 20 years experience as a writer in advertising and brand building. Having set out with Agencies in London, Dubai, and Amsterdam, he’s learned on the job from the very best. He is currently completing projects in Asia and London. – While closer to home he is also working with his […]
I’ve spent close to a decade creating concepts, inventive taglines, refreshing re-brand ideas–you name it–for Nike, Deliveroo, American Express, Philips and Booking.com. Helping brands “speak” is my thing. That’s why since I started I’ve dabbled in freelance and full-time, both client and agency-side, with stints at Steel London, Industry Branding and Watson & Co. In my […]
I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is simply too much. Spreading the word is […]
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page – without thoroughly thinking through the key issues needed to make that piece of writing work properly … before […]
Business owners commonly spend an inordinate amount of time trying to fine-tune their logo and brand, so it may come as a surprise to learn how the simple design that is now worth over $26 billion came into being. Here’s the story of how the first Nike running shoes were created, and how the iconic […]
Imagery and words need always to go hand-in-hand to create truly compelling content. But there are times you see examples of them being created separately and then forced together. Stories are now built up from a multitude of creative assets, including images, videos and infographics. It’s an exciting time for content, but it can also […]
The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out and bundled it up in a nice little package with a ribbon of their personality. If you want to stand out online you need to follow suit. Find the most influential people […]
To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free. And 8 years later…..over 2 billion people are now obsessed. The social networks and new media channels […]
On sites such as freelance.com and upwork.com, you’ll find countless writers of good English happy to write your copy for as little as .10/word. Some who write from countries in South Asia or elsewhere will work for even less. Many are native English speakers who write clean-sounding copy in fluent English. Agency copywriters, on the […]
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow […]