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How to be a copywriter

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How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
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Copywriting competitie: definieer de rol van een copywriter

In navolging van het grote succes van onze slogan competitie, hebben we besloten om er een maandelijks terugkerende competitie van te maken. Het doel is om even te kunnen relaxen als afwisseling op de competitieve en deadline gedreven industrie…
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Copywriting competition: Define the role of a copywriter

We are pleased to announce the winner of our copywriting competition. "A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet…
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Working from home 9 – 5. Or not, maybe?

Does working from home ever mean nine to five? The big plus to being freelance (mainly as a freelance copywriter) is that you can work just about anywhere and any time. But the big (and I mean BIG) downside is letting clients know when ‘any…
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How to Align Copy With Strategy

Every time I teach a class or give a presentation, I inevitably get asked what qualities constitute effective copywriting. There are many rules, and some of them you learn only through experience. But no matter if you're a novice or professional,…
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Content Marketing Thoughts and Rants…Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
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5 ways a good copywriter will help your business

Lately I've seen a few examples of organisations - including big ones - rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter. I know what they’re thinking. Everyone…
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Sponsored Content – Telling You What I Want To!

I don’t think it’s a revelation to most people that sponsored content exists. We’ve seen it in media, games and promotions for generations. So what’s different now? Now we’re seeing sponsored content inserting itself into mainstream…
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Creative Writing: Talk to Your Audience Conversationally

Creative Writing: Do you know who you’re writing to? It’s so important. I’ve always thought the best writers were the ones who made you feel like they were sitting across from you in a restaurant, telling you a story when you read.…

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