How to be a copywriter

Copywriting and Art: Where does one start and the other begin?

As a young man who still lives with his parents, I often retreat to the comfort and solitude of my bedroom to escape either Holby City, or the gentle bigotry one might expect from a couple of sexagenarians.Last night this very predicament…

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Secrets of Video Copywriting Revealed

Copywriting Skills

Does your website welcome your visitors with an impressive visual summary of who you are and what you offer? Videos are an effective way to market your products, services, and right now, they rank really well by search engines. Apart from…

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Bad lyrics: When lyrics hit the wrong note

So there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me:Standing over the basin/I’ve been washing…

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How Long Should My Copy Be? Avoiding Google’s Thin Content Penalty for Better SEO Copywriting

Copywriting Skills

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. While Panda’s been around for a quite…

Why quality always counts

Content & Strategy

Remember our little chat about keywords? Those little phrases we gently massage into our work to attract the attention of the SEO pixies? We always try to ensure they complement what we — and the client — are trying to say, rather than…

Why I’ll Never Call Myself a Killer-Badass Copywriter

Content & Strategy Copywriting Skills

Frankly, I’m awkward. Adorably so. But awkward none the less. Recently someone described me as “smart.” Which I was pretty chuffed about. Who doesn’t secretly believe they’re more intelligent than other people (ahem)? And then went…

Words or pictures. Which are more important?

Content & Strategy

Copywriting for websites, brochures and blogs is all about words, isn’t it?Yes, finding the right words that spur potential customers to hire you is crucial.But pictures can be just as important. Research shows people are more likely…

What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection

Advertising Content & Strategy Copywriting Skills

Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again.A…

Hampshire copywriters – hello, Google!

Copywriting Skills

I’m writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content. For example,…