How to be a copywriter
Going with the flow – copywriting to engage the reader from start to finish
Content & StrategyI’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things:
- Engage the reader, getting an understanding of what the reader…
Writer’s block: copywriters behind bars
Copywriting SkillsThere are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys.
Gary Halbert
Lovingly referred to as the Prince…
Struggling With Your Website Copywriting? Try The Iceberg Theory
Content & StrategyCopywriting is hard work for anybody other than a copywriter.
Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you.
Ernest Hemingway, one of…
9.00 o’clock, Prague.
NewsThe shy sun makes its short appearance in this Tuesday cloudy morning.
“I quit coffee a while ago” João says while enjoying his morning black tea.
“Things change” he argues, “we’re on constant evolution”.
João is Copywriter…
An Honest Guide of freelance copywriter rates.
Content & Strategy Copywriting Skills FreelancingFreelance copywriter rates are often shrouded in mystery. With a confusing selection of hourly, day and project rates available, it can be difficult to understand the billing process – let alone work out the value of copywriting, and it’s…
9 Essential Traits of a Pro Inbound Copywriter
Content & Strategy Copywriting SkillsWhether you’re looking to hire an inbound writer, or become one yourself, there are a handful of key copywriting competencies that are essential to inbound marketing.
9 Traits of an Inbound Copywriter
9. Stellar Research Skills
Inbound marketing…
5 tips to clarify what a copywriter actually does
Content & Strategy Copywriting SkillsWhat can be achieved through copywriting?
When people come to me and ask what can be achieved through copywriting, my answer is always the same: “Anything.”
I say this not in an attempt to be elusive or to proverbially blow my own trumpet,…
9 Free Copywriter Tips For You
Content & Strategy Copywriting Skills
When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected!
Copywriting is the most important part of Content Writing. When we mention…
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