How to be a copywriter
5 Travel Brands With Super-Sticky Content
Content & Strategy(And What We Can Learn From Them)
These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more.
In other words, these brands are ‘sticky’.
What…
Advice on being a freelance copywriter – 10 things I’ve learnt
Content & Strategy Copywriting Skills FreelancingI’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt.
Behind the scenes what have I learnt about keeping sane and solvent?
1.…
5 Reasons to Rethink not Hiring a Copywriter
Content & Strategy Copywriting SkillsHere's a business secret for you…
One I'm guessing might blow your mind and save you money instantly (but it might cost you in the long-term).
Not every business needs a copywriter!
You’ve Word on your computer… you've got the…
Is My Home Based Business Turning Me Into a Recluse?
Freelancing Work Habits
I’ve been working from home as a Freelance Copywriter for the best part of a year now. Recently, something’s started to play on my mind…
I don’t really leave the house much now except when I need something urgently. Friday is…
Back and neck pain relief for desk people
Copywriting SkillsToo much computer time giving you neck or back pain? Try this …
Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip.
If you’ve ever experienced…
The copywriter’s recipe for online content marketing that sells
Content & StrategyContent Marketing That Sells
“Writers tell, copywriters sell” is one of my favourite lines that I’ve penned over the years.
Now it’s being challenged by content marketing—the publication of material designed to promote a brand,…
Copywriting slogan competition shortlist
NewsBack in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our…
PRACTICE BEING SELF-CONFIDENT
Copywriting SkillsWhether you think you can, or you think you can’t – you’re right.
HENRY FORD
Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough is just as bad, because if you don’t believe in yourself,…
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