copywriter-collective

How to be a copywriter

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Common Mistakes of The Rookie Copywriter

Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s…
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You Get What You Pay For

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get…
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Do Prospects Trash Your Promos While Yelling “What B.S.?”

Then Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero This copywriting secret towers above all others… …so you need it in your marketing quiver today now more than ever. And you…
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3 Copywriting Mistakes That Make Your Cold Emails Look Stupid

Do your prospects take your cold emails seriously? Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…
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How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
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Website Marketing – Skip Class & Hire a Copy Writer

The Federal Government is the biggest spender in the world. While the budget is set at about $4 trillion, after taking out defense and social services, etc., we find that everyday product and services spending is about $500 billion. Much of…
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How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…
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Write Your Sales Content with a Go-Giver Attitude!

Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest ch ange in sales writing over the last five years?” My answer is always simple: “Copywriting has shifted from being a one-way monologue from companies…
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How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…

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