copywriter-collective

How to be a copywriter

building-great-rapport-thank-you-copywriter-collective

Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…

improve-mental-thoughness-copywriter-collective

10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…

new-creative-person-copywriter-collective

Who Is the New Creative Person?

Copywriting Skills Work Habits

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…

learn-from-holden-caulfield-copywriter-collective

What you can learn from Holden Caulfield

Content & Strategy Copywriting Skills

By J.D. Salinger (written in 2009)While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…

style-elements-copywriter-collective

The Elements of Style

Content & Strategy Copywriting Skills

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…

customers-dont-care-about-copywriter-collective

Your customers do not care about you

Content & Strategy

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…

keep-eye-prize-traffic-copywriter-collective

Keep your eye on the prize: the traffic

Content & Strategy

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…

multicultural-transcreation-challenge-copywriter-collective

Multicultural Copywriting & Transcreation – A Bigger Than Bigger Challenge

Content & Strategy Copywriting Skills

The release of the iPhone 6 has created lots of social media buzz in the cyber world, including in Chinese social media. The simplified Chinese translation (for Mainland China market) of the slogan “Bigger than bigger” (translated to “比更大还更大”),…

compelling-product-copywriting-success-copywriter-collective

Compelling Product Copywriting – A Recipe For Success

Content & Strategy Copywriting Skills

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…

See our freelance copywriters

Dorka

Hungarian copywriter

Lives in Budapest, Hungary

Working for 10 years for DDB Budapest, Hungary’s most awarded advertising agency, I have experience with more than a hundred brands from all kinds... Read more

BeautyFMCGFood and DrinkNon food

Robert

Dutch copywriter

Lives in Amsterdam, Netherlands

Robert is a passionate professional with a great passion for effective communication. Has over 25 years of experience in copywriting, concepting,... Read more

Susanne

German copywriter

Lives in Auckland, New Zealand

Hello! A passionate and skilled SEO copywriter with over 20 years experience in the media industry. I specialise in texts for websites and blog... Read more

EntertainmentLeisure

Adrita

Indian copywriter

Lives in Mumbai, India

I'm Indian and I'm a writer-designer based out of Mumbai. I write on aspects of the creative industry, diaspora, women's issues in the arts,... Read more