How to be a copywriter

improve-mental-thoughness-copywriter-collective

10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…

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Who Is the New Creative Person?

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…

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What you can learn from Holden Caulfield

Content & Strategy Copywriting Skills

By J.D. Salinger (written in 2009)While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…

The Elements of Style

Content & Strategy Copywriting Skills

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…

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Your customers do not care about you

Content & Strategy

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…

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Keep your eye on the prize: the traffic

Content & Strategy

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…

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Multicultural Copywriting & Transcreation – A Bigger Than Bigger Challenge

Content & Strategy Copywriting Skills

The release of the iPhone 6 has created lots of social media buzz in the cyber world, including in Chinese social media. The simplified Chinese translation (for Mainland China market) of the slogan “Bigger than bigger” (translated to “比更大还更大”),…

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Compelling Product Copywriting – A Recipe For Success

Content & Strategy Copywriting Skills

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…

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8 steps to success with SEO copywriting

Content & Strategy Copywriting Skills

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what…