copywriter-collective

How to be a copywriter

prospects-trash-promos-copywriter-collective

Do Prospects Trash Your Promos While Yelling “What B.S.?”

Then Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero This copywriting secret towers above all others… …so you need it in your marketing quiver today now more than ever. And you…
copywriting-mistakes-makes-cold-emails-stupid-copywriter-collective

3 Copywriting Mistakes That Make Your Cold Emails Look Stupid

Do your prospects take your cold emails seriously? Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…
aristote-designed-website-copywriter-collective

How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
website-marketing-hire-copywriter-collective

Website Marketing – Skip Class & Hire a Copy Writer

The Federal Government is the biggest spender in the world. While the budget is set at about $4 trillion, after taking out defense and social services, etc., we find that everyday product and services spending is about $500 billion. Much of…
write-special-offers-copywriter-collective

How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…
write-sales-content-go-giver-attitude-copywriter-collective

Write Your Sales Content with a Go-Giver Attitude!

Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest ch ange in sales writing over the last five years?” My answer is always simple: “Copywriting has shifted from being a one-way monologue from companies…
write-super-sharp-bullet-points-copywriter-collective

How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…

Two More Steps to Getting Great Testimonials

Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. Last week I revealed the first three steps in my five-step formula,…

5 Simple Steps to Great Testimonials

When it comes to selling your book, product or a service, testimonials from respected industry experts are pure gold for your marketing campaign. And they’re much easier to get when you follow my simple five-step formula. In this post I’m…

See our freelance copywriters