How to be a copywriter
The Writing Life — Can a Broken Writing Plan Lead to Success?
Content & StrategyAs I was getting ready to write this post, I took a look at what happened to my writing plan and goals for 2014.
You see, in 2014 had a VERY aggressive plan, wanting to complete a number of books along with regularly writing on the blog.…
Why it can be OK to use Zimmer frame phrases
Content & StrategyMost professional business writers turn purple in the face when they read cliché phrases like “at this moment in time,” screaming “why the hell not just write ‘NOW ?'”
Yes, I do, too. However perhaps it’s because I’m getting…
The Writing Life — Take the Pressure Off and Just Create
Work HabitsI’ve been feeling the call to start another novel.
This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copywriting for clients and my own biz.
Needless to say, starting a novel…
How to Write Effective Email Subject Lines
Copywriting SkillsFew email marketers pay enough attention to the lowly subject line. Writing the subject line is often the last quick step just before sending the email sent out. Yet those fifty characters could spell success or failure for your email marketing…
How’s your voice? Active? Passive? Shout? Whisper?
Copywriting SkillsNearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa here, in fact…
10 Tips On Using Stories To Sell
Copywriting SkillsAn effective and compelling story is one of the most powerful devices in sales letter writing. There is seldom a successful direct marketing piece without one. I’ve seen this for my most successful sales copy and that of many other high-converting…
12 Email Marketing Credibility Boosters
Copywriting SkillsIf you have no credibility with your email recipients, then it will be almost impossible to sell them on anything else. Trust is basic to any business to consumer or B2B relationship, and with the onslaught of spammers and other phishing attempts…
How to Create Ad-Copy That Sizzles
Advertising Copywriting SkillsWhether you're writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place.
Although these four elements are fundamentally different, when combined, they produce a highly effective…
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