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How to be a copywriter

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A different world: How advertising has changed

As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for…
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Writing sales emails: dos and don’ts

Have you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin.…
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Extreme advertising: how advertisers push the limits of what and where you can advertise

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
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How to have some fun as a copywriter

As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…
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Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
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5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile. The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
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How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…
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10 of the best: Advertising Slogans

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…
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How to write slogans that work

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…

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