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How to be a copywriter

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The secret to mesmerizing sales copy

You’ve been there. We all have. It’s a day like any other. You get in the car and you’re driving down the street to the grocery store. Suddenly out of nowhere you wonder if you left that pot of water on the stove. Geez… it could boil…
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The direct response copywriter’s life

You read a lot of sales pieces about how great it is to be a direct response copywriter. Those sales pieces generally talk about being your own boss, working on your own terms and making a great income. Yes, that is part of it. But the life…
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For Kids: Writing stories – are you a real-life thief?

How to become a real-life thief: MY GUEST BLOG FOR READING FOR AUSTRALIA - THE NATIONAL KIDS' LIT QUIZ WEBSITE Question: Your teacher announces ‘Homework tonight is a 600-word story entitled/The First Day of School/A Sinister Stranger/ Looking…
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Nike v Adidas: the battle of the boots

The Nike v Adidas rivalry always intensifies ahead of a World Cup, and this year has been no exception. A little known fact (and perhaps one for the conspiracy theorists out there) is that the last four finals have seen a Nike team play against…
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Copywriting Tips – The Gunning Fog Index

One of the first lessons in business copywriting is learning how to write for the reader. You wouldn’t expect to find the same type of words used for an aircraft manual, a recipe book, an online shop, and a sales email, because the audiences…
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How to find inspiration for tastier copy

Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics. Help! I’ve got 25 words in which to sell laminate flooring - where do…
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3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found…
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Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…
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5 hints for writing corporate documents that won’t bore your audience

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences…

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