copywriter-collective

How to be a copywriter

freelancer-skills-copywriter-collective

Skills you need to be a freelance copywriter

Interested in becoming a copywriter? Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…
knowledge-curse-ruining-copywriting-copywriter-collective

Is the Curse of Knowledge Ruining Your Copywriting Efforts?

You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value…
thoughts-into-writing-copywriter-collective

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
writing-power-copywriter-collective

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
abcs-copywriting-copywriter-collective

ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
fix-website-copy-copywriter-collective

5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
international-campaigns-transcreation-copywriter-collective Flags-Globe-copywriter-collective

Translation? No thanks! Transcreation works better for international campaigns.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…
extreme-advertising-copywriter-collectiveskateboard-copywriter-collective

Extreme advertising: do advertisers push the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
freelancing-not-easy-copywriter-collective

Freelancing: not as easy as it looks

I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…

See our freelance copywriters