How to be a copywriter

3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found…

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Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Content & Strategy

Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…

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5 hints for writing corporate documents that won’t bore your audience

Content & Strategy Copywriting Skills

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences…

Skills you need to be a freelance copywriter

Copywriting Skills

Interested in becoming a copywriter? Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…

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Is the Curse of Knowledge Ruining Your Copywriting Efforts?

Copywriting Skills

You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value…

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How to help your brain transform thoughts into writing

Content & Strategy

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…

The Power of Simple Writing

Content & Strategy

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…

ABCs of Copywriting

Content & Strategy Copywriting Skills

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…

5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Copywriting Skills

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…