How to be a copywriter
Storytelling – The X Factor in Sales Copy and Sales Presentations
Copywriting SkillsAn important tactic I have learned from the leaders of direct response marketing and writing is the use of stories when writing sales copy. It’s often said that“Facts Tell but Stories Sell!” From my experience of writing sales copy, this…
Building Great Rapport With a “Thank you”!
Work HabitsA simple "thank you" can create recurring business.
I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
10 Tips to Improve Mental Toughness
Work HabitsGetting Your Head In The Right Place
So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…
Who Is the New Creative Person?
Copywriting Skills Work HabitsOn the Comeback Trail With the New Kids on the Block
Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…
What you can learn from Holden Caulfield
Content & Strategy Copywriting SkillsBy J.D. Salinger (written in 2009)
While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…
What you can learn from Charles Darwin
Freelancing“It’s not the strongest creative content that survives, nor the most intelligent. It is the one that is most adaptable to change.”
Charles Darwin may very well be the most quoted person of the past 150 years. So, what’s the big deal?…
The Elements of Style
Content & Strategy Copywriting SkillsDue to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…
Your customers do not care about you
Content & StrategySales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…
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