copywriter-collective

How to be a copywriter

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Scannable and Objective: Marketese or Sex on a Page?

“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners,…
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How to Deliver the Perfect Pitch

Whether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro…
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The secret to finding your blog writing style

There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or the unique voice you want to use to address your readers. You know it’s important, because…
blog-content-ideas-copywriter-collective

Inside the blog content ideas funnel

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space. Not…
emotional-content-copywriter-collective

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
content-writing-copywriting-journalism-copywriter-collective

Is Content Writing About Copywriting or Journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked…
online-writing-tips-copywriter-collective

Online Writing Tip 1: Kill Your Darlings

"In writing, you must kill your darlings." - William Faulkner While the quote's origin is ambiguous, the power of the message is the same. Whether you're writing content for your website, your latest blog post, or a cold sales email, being…
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Online Writing Tip: Learn From Social Media

Social, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter. Social media can…
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Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got. While IQ is far from being the…

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