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How to be a copywriter

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The secret to finding your blog writing style

There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or the unique voice you want to use to address your readers. You know it’s important, because…
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Inside the blog content ideas funnel

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space. Not…
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The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
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Is Content Writing About Copywriting or Journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked…
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Online Writing Tip 1: Kill Your Darlings

"In writing, you must kill your darlings." - William Faulkner While the quote's origin is ambiguous, the power of the message is the same. Whether you're writing content for your website, your latest blog post, or a cold sales email, being…
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Online Writing Tip: Learn From Social Media

Social, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter. Social media can…
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Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got. While IQ is far from being the…
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Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
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Alternative Olympic slogan competition

Copywriting competition is now closed and shortlist will be announced shortly. What would be a better slogan for Rio than 'Live your passion'? Copywriter Collective says: let the names begin!   With the Olympic Games starting in…

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