Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

manage-voice-tone-copywriter-collective

How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…
worst-slogans-ever-copywriter-collective

The ten worst slogans ever?

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? "Probably the Best Beer in the World" (Carlsberg Beer) How you would hope to sell some Carlsberg when you're just not sure how good…
realistic-slogans-companies-copywriter-collective

If companies had realistic slogans, what would they be?

We recently came across a funny thread on a Reddit forum It asked the question: If companies had realistic slogans, what would they be? Here we reproduce (with acknowledgement and thanks to the original contributors) some of the best suggestions. 1…
accident-famous-logo-world-copywriter-collective

10 of the best: Advertising Slogans

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…
write-good-slogans-copywriter-collective

How to write slogans that work

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…
conversation-with-simon-copywriter-collective

Pampered clients, the Mexican government and the toughest audience in the world

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…
branding-terms-made-simple-copywriter-collective

Branding terms made simple

Brand When you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…
favourite-brand-not-in-shop-copywriter-collective

My favourite brand – and why you’ll not find it in a shop

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand. If I want to buy…
branding-and-copywriting-copywriter-collective

What’s branding got to do with copywriting?

Branding is often seen as being all about how a product looks – its logo, packaging, design and stuff like that. But, alongside the designer or art director, the copywriter also has an important part to play. You couldn’t imagine a Coca…
worlds-best-brands-copywriter-collective

Why the world’s best brands are the world’s best brands

Brand image is probably the most important factor in what makes a company successful. Get it right and you can develop an enterprise that will become a world beater and a top known name. The world's best brands are an ever-changing chart but…
why-branding-important-copywriter-collective

Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company. Because what…
brand-activation-copywriter-collective

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…