Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

running-copywriting-business-copywriter-collective

Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise. Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
music-while-you-work-copywriter-collective

Music while you work: What Copywriter Collective writer’s listen to when working

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
cant-be-copywriter-collective

You can’t be a copywriter unless you’ve worked in advertising—or can you?

By Gary Walder Can you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand. For example, Wikipedia states that a copywriter…
advertising-past-present-fture-copywriter-collective

Advertising: Past, present and future

Here's a really interesting slide show called Advertising: Past, present and future. It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…
freelancing-not-easy-copywriter-collective

Freelancing: not as easy as it looks

I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…
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A different world: How advertising has changed

As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for…
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Viral advertising: what’s it all about?

Long gone are the days of gaining most of your advertising business from print ads. The newspaper isn’t the go-to source for driving your business anymore. These days advertising has gone viral and the ways to promote services, business and…
future-advertising-copywriter-collective

The Future of Advertising: Eye opening!

How often do you hear people complain about the amount of commercials that they see or the level of sponsorship that you come across just about anywhere in the world? This is quite simply because many of us feel quite suffocated by the high…
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Writing sales emails: dos and don’ts

Have you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin.…
write-copy-for-posters-copywriter-collective

How to write copy for posters

The general rule when writing copy for posters is “less is more”. The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an event…
king-of-copywriter-collective

What kind of copywriter are you?

Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to consumer (b-to-c) copywriter This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably…
writing-radio-commercials-copywriter-collective

Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…