Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

make-boring-posts-engaging-copywriter-collective

How to Make Boooring Blog Posts Engaging, Interesting, and Fun

Imagine writing a tutorial-style blog post. You explain a series of important steps. You edit until your voice sounds dynamic. You tighten your text. But you’re still worried. Because your post isn’t exactly sparkling. It’s…
fresh-marketing-copywriter-collective

Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’ Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…
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The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
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How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something. Being a copywriter is…
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We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
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ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
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5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
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Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)… So, as we know, punning is universally outlawed when writing copy. However,…
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How to Update Your Website In Less Than An Hour

Find it difficult finding time to update your website? When was the last time you did it? Yesterday? Last week? Last month? Last year? Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
running-copywriting-business-copywriter-collective

Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise. Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
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Music while you work: What Copywriter Collective writer’s listen to when working

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
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You can’t be a copywriter unless you’ve worked in advertising—or can you?

By Gary Walder Can you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand. For example, Wikipedia states that a copywriter…