Four Obvious Things About Running A Copywriting Business
Content & StrategyYou're really incredibly creative, I promise.
Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
Music while you work: What Copywriter Collective writer’s listen to when working
Content & StrategyAs any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
You can’t be a copywriter unless you’ve worked in advertising—or can you?
Content & StrategyBy Gary Walder
Can you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand.
For example, Wikipedia states that a copywriter…
Advertising: Past, present and future
Advertising Agency LifeHere's a really interesting slide show called Advertising:
Past, present and future.
It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…
Freelancing: not as easy as it looks
Copywriting SkillsI think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…
A different world: How advertising has changed
Advertising Agency LifeAs society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for…
Viral advertising: what’s it all about?
AdvertisingLong gone are the days of gaining most of your advertising business from print ads. The newspaper isn’t the go-to source for driving your business anymore. These days advertising has gone viral and the ways to promote services, business and…
The Future of Advertising: Eye opening!
Advertising Content & StrategyHow often do you hear people complain about the amount of commercials that they see or the level of sponsorship that you come across just about anywhere in the world? This is quite simply because many of us feel quite suffocated by the high…
Writing sales emails: dos and don’ts
Content & StrategyHave you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry!
Here are the 10 tips for writing sales emails:
DO
1. Focus on a single sales message
Have a very clear purpose before you even begin.…
How to write copy for posters
Content & StrategyThe general rule when writing copy for posters is “less is more”.
The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an event…
What kind of copywriter are you?
Copywriting Skills Work HabitsWhether you work freelance or for an agency, there are several different guises that we copywriters come in.
1. Business to consumer (b-to-c) copywriter
This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably…
Top 10 tips for writing radio commercials
Content & StrategyWriting radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…