Which comes first: design or content?
Copywriting SkillsThis is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of course, neither.
Many people immediately think of design when they’re looking to create a piece…
How Does Google Search Work? My Secret Traffic Hack Revealed
Content & Strategy Copywriting SkillsSo you want to rank on Google?
Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first.
So how does Google search work?
Search engines not only rank your pages, they also crawl and…
Why You Should Fire Some Customers
Advertising Copywriting SkillsThis week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she…
How to Make Boooring Blog Posts Engaging, Interesting, and Fun
Copywriting SkillsImagine writing a tutorial-style blog post.
You explain a series of important steps.
You edit until your voice sounds dynamic. You tighten your text.
But you’re still worried. Because your post isn’t exactly sparkling.
It’s…
Like a Virgin – Is Your Marketing As Fresh As Madonna’s?
Content & Strategy
‘Touched for the very first time’
Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle.
Learn from the branding…
The Power of Simple Writing
Content & StrategyThe art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing.
Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
How a Copywriter Understands What You Want (and your customers)
Content & StrategyBefore I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something.
Being a copywriter is…
We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’
Content & Strategy Copywriting SkillsDoes your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there.
Too…
ABCs of Copywriting
Content & Strategy Copywriting SkillsIf your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding.
Here's…
5 Reasons Why Your Website Copy Stinks (and How to Fix It)
Copywriting SkillsYour website copy content smells like last week’s fish.
It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it.
But don’t worry, you’re not alone. Millions of businesses around the world are making…
Occupational Hazards 1: Pun Tourettes
Content & StrategyIn the first in a series exploring an advertising creative’s occupational hazards:
Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)…
So, as we know, punning is universally outlawed when writing copy. However,…
How to Update Your Website In Less Than An Hour
Content & Strategy Copywriting SkillsFind it difficult finding time to update your website? When was the last time you did it?
Yesterday? Last week? Last month? Last year?
Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…