Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

framing-emotive-storytelling-charities-copywriter-collective

Framing Emotive Storytelling in Copywriting for Charities… And Why Guilt Can Be a Bad Idea

Copywriting in the direct response arena, for charities, can be a pretty tough endeavour - one that relies especially heavily on obtaining emotional response from readers. People are protective of their hard-earned cash, and when you can't exactly…
write-rocking-professional-bio-copywriter-collective

How to Write a Rocking Professional Bio

Most of us have one. We certainly all need one. They come in all shapes and sizes, and it’s one of the hottest professional pieces of writing you’ll ever do - bingo! Yes, it’s those 3 little letters thrown together known as your bio! In…
use-words-customers-love-copywriter-collective

Use Words Your Customers Will Love

It's interesting the difference a few words can actually make! They can charm, inspire, motivate, and persuade or equally discourage, dismiss, and dissuade. One thing’s for sure - whatever we do, regardless of our line of work, the words we…
concise-writing-tip-copywriter-collective

Concise Writing Tips: Say More With Fewer Words.

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less.…
build-portfolio-copywriter-collective

On Writers, Copywriting and How to Build a Portfolio

The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing…
copywriting-influence-people-copywriter-collective

7 ways copywriting can influence people

I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in…
niche-content-writers-copywriter-collective

4 Important Things To Have As A Niche Content Writer

Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s…
copy-ready-football-copywriter-collective

Is Your Copy Ready for Some Football?

How is your favorite team doing so far this year? Around here the Wisconsin Badgers and Green Bay Packers are off to a great start. Especially seeing how the Packers beat the Seattle Seahawks last Sunday night. I gotta admit though, even…
free-writer-expensive-copywriter-collective

NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying: “Much…
changing-business-life-copywriter-collective

How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…
deal-with-stress-freelancer-copywriter-collective

How to deal with stress as a freelancer

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…
ourselves-copywriters-still-call-copywriter-collective

Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do. I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…