Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

copy-ready-football-copywriter-collective

Is Your Copy Ready for Some Football?

How is your favorite team doing so far this year? Around here the Wisconsin Badgers and Green Bay Packers are off to a great start. Especially seeing how the Packers beat the Seattle Seahawks last Sunday night. I gotta admit though, even…
free-writer-expensive-copywriter-collective

NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying: “Much…
changing-business-life-copywriter-collective

How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…
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How to deal with stress as a freelancer

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…
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Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do. I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…
beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
copywriting-coolest-job-copywriter-collective

WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…
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Common Mistakes of The Rookie Copywriter

Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s…
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How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
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How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…
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How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…
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How I Transitioned From Being A Successful Teacher To A Successful Copywriter

What do teachers do when they burn out from the turmoil of public education? Despite what many kindergartners believe, teachers don’t live at school. They have to pay rent and eat like regular people. I taught elementary school for…