Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

starbucks-race-campaign-bad-idea-copywriter-collective

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
become-freelancer-copywriter-collective

‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice. And this is what she said: My name is Caro and I’m currently working as a…
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British vs American English – Infographic

Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences. Download this infographic to remind…
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MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make…
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Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
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Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing: Focus on one point per article or blog post. I call this principle the “One Point Rule.” Sure, there can be secondary points along the way. But for…
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Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…
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How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…
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5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
writing-effective-space-ads-copywriter-collective

7 Tips for Writing More Effective Space Ads

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…
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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
marketing-brochures-copywriting-copywriter-collective

Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…