Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

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10 Most common SEO mistakes

SEO, for a large part, is the backbone of content marketing. In fact, it is now more prominent than ever. Many of you know this already and would plan accordingly. You optimize your content to get ahead in the SERPS and get the desired traffic.…
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How blogger outreach can grow your copywriting business

Being a copywriter is a great way to flex your creative muscles while earning some money! It’s also a highly competitive market, and it can be difficult to start building a client base when you don’t have testimonials. One way to start building…
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The #1 mistake almost all brands make with their content

We'll go into the number one mistake almost all brands make with their content.But before that, let me tell you a quick story.Imagine meeting an attractive person online.You asked her out for a date. She said yes.You're incredibly…
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Email copywriting tips to create content people want to read

Let’s make one thing clear right away: email copywriting could be a bit hard.The fact that makes it hard is the abundant competition. With an average person receiving over a hundred emails every day, engaging them can be a challenge.But…
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4 Steps to writing effective and compelling landing page copy

In the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…
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How does the COVID-19 outbreak affect content marketing and SEO?

The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
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How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
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5 content marketing strategies to know in 2020

Content marketing is evolving every year with technological advancement. Regardless of whether you're simply beginning with content marketing or you've been using a similar marketing plan for some time. It is very important to keep up to date…
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5 writing tools to help create better web content

If you want to produce good website content, then you are surely in the right place. Because today we are giving you a list of top writing tools that will help you in creating simple yet professional content writing. As most copywriters know,…
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SEO Translation: Can It Be a Reality or Is It Just a Myth?

To enter new markets and reach new audiences in the digital space, you need a professional content translation. However, for the internationalisation strategy to produce results in the form of conversion and sales, it is necessary to pay attention…
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Everything you need to know about creating viral content

Ted is one of those guys who believe in going to bed early and that’s the reason why he wakes up to some interesting messages from his friends every morning. However, last Sunday morning was a bit unusual as he received the same meme from…
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Building social media traffic is a tricky but manageable task

Most people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this,…