competition-copywriter-collectiveCopywriting competition: Define the role of a copywriter
Table of Contents
We are pleased to announce the winner of our copywriting competition.
“A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet still distil a clear and powerful proposition from the reams of jargon.”
By Tom Watts
Congratulations to Tom and many thanks to all of you who entered and who took the time to vote. Get your thinking caps at the ready for our next competition to be announced mid-Jun.
Here was the shortlist:
A) A copywriter is someone who swallows caterpillars and spits out butterflies. Christophe Delaplanche
B) A copywriter is someone who can sit in a meeting with twelve people from twelve different departments, not understand a single word of what is going on, and yet still distil a clear and powerful proposition from the reams of jargon. Tom Watts
C) A copywriter translates what people want to say into words people want to hear. Jeff Robinson
D) A great copywriter is a word wizard who weaves words into wealth by turning browsers into buyers. Kristine Smith
E) A copywriter is the secret love child of Mark Twain and a door-to-door saleswoman. Ivana
F) Copy is the poetry of business. Copywriters touch the emotions and intellect to persuade prospective buyers to see the world in particular ways, Peter Altschuler
G) A copywriter is someone who can sell ice to an Eskimo without ever using the word ‘ice’. Ashleigh
H) A copywriter practices alchemy with words, transforming base language into marketing gold. Mike Davis
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Following on from the huge success of our slogan competition we have decided to make a competition a monthly feature. It aims to be a little light relief in this highly-competitive and deadline-driven industry we work in – bringing like-minded people together for some good clean fun. Each month will be a different challenge. The lucky winner will get to choose between a beautiful leather-bound notebook or an engraved Lamy fountain pen, delivered directly to their door.
How would you define the role of a copywriter?
How many times have you been asked at a party “What do you do for a living?” and upon replying ” I’m a copywriter” been faced with a glazed expression or even a nervous laugh and an “oh, very nice.”
The term Copywriting is so often perceived incorrectly. It covers such a broad spectrum and requires many diverse skills. It is a profession that can be both exhilarating and exasperating, disappointing and rewarding.
So, put your thinking caps on and describe your profession in 50 words or less. Seriously or lightheartedly.
You have 2 weeks to come up with a definition for the role of a copywriter and a further week to choose the winner.
How the competition works
The lucky (sorry, most talented) winner will get the choice of a leather-bound notebook or an engraved Lamy pen. Why a notebook or pen you may ask? Well our most popular post ever, has been about people still using paper and pen. Guess what? Not a single person didn’t still use them.What’s more, the winner will be entered into the finals of our Copywriter of the Year competition, with cash prizes. Rules of the competition
You are allowed multiple entries into the ‘role of a copywriter’ competition but each entry must be original. We will ‘Google test’ your entry by running it through the search engine to see if the phrase has been used elsewhere. Any duplicates and all your entries will be disqualified.
This competition will run for two weeks, closing on 26th May 2015.
Copywriter Collective will make a shortlist. We then throw it open to the public by posting them on our social media channels (Twitter, FB and Linkedin). Whichever entry gets the most likes/retweets/comments within a week is the winner.
It’s easy, just scroll down to the comments box below and define the role of a copywriter by posting a comment. Don’t forget to post your personal details so we can contact you and link to you at the end if you win. You can also comment on other people’s entries if you like their ideas.
Persuasive-copywriter-collective
Copywriter
noun | copy·writ·er \ˈkä-pē-ˌrī-tər\
Someone who wants to be a novelist for a living but chronically lacks the inspiration to be creative enough to and is therefore compelled to write words for advertising.
Epic FAIL
Copywriter is a secret love child of Mark Twain and a door-to-door saleswoman.
Ivana,
I like this one! Very cute. :)
Hey, thanks Kelsey! :)
A copywriter is someone who swallows caterpillars and spits out butterflies
Urs made me laugh remembering all those impossible clients
A copywriter writes – writes words that are right to sell, compell, do well.
This is a great line and certainly sums up what we do but I think it’s been used by other people.
That’s brilliant! I read them all and I like this one the best. I’ll enter something if I can top this one.
My favorite. <3
A copywriter is an inkgud, a god of ink. Here, ink refers to the creative juice that flows from the brain to the fingers, this special ink gets you fingers moving till they type or write away; fusing alphabets into words that creates an illusion of a world where everything is special.
A copywriter writes – writes words that are right to sell, compell, do well.
I have another one >
A copywriter IS NOT a copyright. Rather, (s)he wish (s)he always HAVE a copyright on his/her words.
A copywriter tells a story to achieve modern glory.
#applause
I like this one.
“Fraser”
Phraser
I think I see a TV show developing out of this
A copywriter is a writer who writes copy that’s allways right.
I would like to refrase that;
A copywriter is a writer who always writes the right copy.
A copywriter is a scientist who develops specialized vaccines that eradicate particular strains of Message Blindness.
Or,
A copywriter is a verbal optometrist who restores sight to those affected by the modern epidemic of Message Blindness.
A copywriter makes people give a shit. Mostly by using words.
A copywriter makes the stories of others compelling, regardless of media.
A copywriter is one able to use words to change lives and minds or simply to tell you how to use your shampoo.
A copywriter is a ghost with a thousand voices. A poet and magician allowing everything in our lives to communicate with us, giving a voice to the brands we love.
A copywriter is a purveyor of fine words on the behalf of others.
A copywriter combines the dictionary and the poetry book to bring sense to the world.
A copywriter is a professional chameleon and slightly mad individual who works with words for a living. A text expert able to bring clarity and magic to any message.
A copywriter is a pen with a voice.
A copywriter is the voice in every brand’s head, transmitted to the page.
A copywriter is an excavator of magic and reason in a jumble of words and ideas.
A copywriter turns ideas into words and words into action.
A copywriter is a letter hooker who hoes around
The role of a copywriter is to be the soul of advertising. If the product is the dream, copywriters bring the dream to life. They are interpreters who take a set of facts and convert them into something meaningful and thereby, beneficial for the masses. They must be part air, part water, part earth and part fire, and know how to move skillfully between the elements. For sometimes, they must be all earth, sometimes all fire or air or water. At others, they must be a mixture of two or three or all four. The better you are, the more easily you flow, swim, run and fly.
A copywriter is the creative elixir for someone’s message indigestion.
A copywriter defines the indefinable. Makes the intangible tangible. Builds bridges between the now and all possible futures. All through the power of ideas.
By pen, keyboard or thumbling on a mobile, a lone copywriter can take a muddy marketer’s scratchings and form them into an irresistible neural package.
The copywriter is the unsung hero of the upward sales curve. You know that tune and you sure as hell can’t forget it.
You’re just not sure who wrote it.
Centre to state,table to plate,when left to write,we make mountains mate.This crudely describes what we copywriters do.Sometimes we write to bring a piece of materialism to life and at other times we write to encourage people to bring that same piece into their life.
The copywriter is an endangered species that seduces the person you like through the word and the media has resorted to while you ignore it for pride
A copywriter is a salesperson who sells to the masses in one fell swoop.
The copywriter’s job is to come up with the words that will make you buy whatever their subject.
A copywriter is the one who lifts the veils untill only absolute clarity remains.
A copywriter starts with reality, then makes it better.
And remember- creativity is the ability to hide your sources. So if you steal my line, tweak it a little! So is this crowd sourcing for your next promotional piece?
1) I translate what people want to say into words people want to hear.
2) Like a sculptor who takes away all the rock that doesn’t look like the statue inside, I take away everything that clouds understanding and emotional engagement, leaving behind the simplest and most evocative words I can use.
3) As a copywriter, I use the fewest words I can to convey the most I can.
4) Your time is valuable. My job is to give you all my client wants to say packed into the fewest words you want to read.
5) Copywriting is the art of making the complex sound simple.
6) Reading great copy is like having great sex. You feel it without having to think about it.
7) Copywriting is like packing for a trip. The more efficient you are, the less you have to carry.
8) The copywriter is like a chef. Our work is usually only noticed when it’s done badly.
The copywriter’s job is to employ words to capture universal truths that cause people to willingly change their behaviour.
A copywriter is a catalyst ; A wordsmith who can enable goal-driven transformation.
A great copywriter is a word wizard who weaves words into wealth by turning browsers into buyers.
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A great copywriter is a wordsmith, a transformer, a magician, a spellbinder.
………………………………………………………………………………………………………………………………
A great copywriter dances with words, distills benefits into compelling, converting talking points, and makes clear hard-to-understand technical terms.
………………………………………………………………………………………………………………………………
A great copywriter builds brands and creates memorable slogans and taglines.
………………………………………………………………………………………………………………………………….
A great copywriter sells, tells, compels, and propels the people who want or need a product or service.
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A great copywriter knows how to approach your prospect and blow in his or her ear, knows how to create a little romance and intrigue.
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(If you Google these, you’ll find they’re my own. I wrote them from scratch.)
Copywriter: Optimus Prime of PR
A copywriter writes compelling texts to promote, elevate, and convince.
A copywriter uses words to infuse vitality into a campaign .
A copywriter is a word-wizard who conjures conviction.
A copywriter rapes your mind with words; words that can get you to do what you do not want to do. It turns you to an action character. You believe you are who you are because of the brand it tell syou makes you ‘you’ lol
Copywriters give Creative Directors who can’t write but really liked English class in High School a chance to enforce the AP Style Guide and delete random words that make them sad for unexplained emotional reasons.
A copywriter is one who pukes words into an echo chamber pot.
Copywriter.
The one who is seduced by the mind of a brand.
The one willing to scour the thesaurus – again.
The one humble enough to accept a great idea from anyone.
The one who writes to create a belief instead of mindlessly sell.
A copywriter is someone who knows the brand is bigger than his ego. He writes to address a problem, and not to impress himself.
A copywriter spins a web make a reluctant audience stick.
A copywriter spins a web to make a reluctant audience stick for good.
( Fixing my typo…not plagiarizing myself.)
A copywriter’s job is to write to promote, promote, and then promote some more.
A copywriter is just a writer. No big deal.
A writer with the skills to take a sow’s ear to a client only to hear “What a beautiful silk purse!”
Copywriter, a juggler of thoughts and ideas that need to be tossed and played around as they are manifested into entertaining and captivating words. Oh and let’s not forgett, copywriting is that one thing everybody in the world thinks they can do.
Copywriter is a CLARIFIER! Our texts mainly help the client to clarify his mind, what would he like to say about his product…
The copywriting could be an art…the art to manage the words, being able to transmit ideas, feelings, concepts, benefits, relates…through an appropriate content, that those who are reading, to consider that is relevant, usefull, nice, valuable…and the copywriter…the artist…
A copywriter. To enter the mind of the target audience one at a time and make a connection. To figure out their deepest desires and worst fears. To learn their language and use it to persuade them. To leave them wanting more from each written line, until they have consumed all, and are begging for desert. Which is then delivered through a call to action. Short and sweet, clear and concise.
Someone who writes great texts and comes up with groundbreaking ideas is called a copywriter, because fuckin’ awesome is not an official job title.
good one :)
A copywriter, sales a product using compelling words that conveys a message that grabs the attention of the client.
A copywriter, sales a product using compelling words that conveys a message that grabs the attention of the client. A successful copy will make the client is salivate for the product.
A copywriter understands the seductive power of words. We talk to you, weaving the magic of emotional persuasion around the solid core of facts and features. And then we start editing…
A copywriter is someone who can sit in a meeting with twelve people from twelve different departments, not understand a single word of what is going on, and yet still distil a clear and powerful proposition from the reams of jargon.
AKA:
Someone who can produce the right message for the right audience and delivery channel.
“Copywriting is about using words to give life to an idea, to a product or a brand – and making it real, making it a tangible thing, something that goes from being 1 to 3 dimensional in a person’s mind. It’s about word play and using it to reach people.”
As a non-but-adequate-to-become-one, as I see it, a copywriter is a person who is obliged to do brainstorming all alone, to present its results all alone, to have fabulous ideas and to hope they become glorious and paid. Isn’t she/he?
Essentially I’m a salesman in print.
But I think in pictures not just words.
But before my ‘thinking’ ever sees the light of day, it runs the gauntlet of the Creative Director, Account People, Clients.
Then, after it has been published, broadcast or streamed, I tell people I’m a copywriter.
Copywriter eh? Copies nothing and extracts the essence of everything.
A copywriter makes a canvas out of letters, turning them into meaningful pieces of word art that engage and excite viewers.
Here’s how the conversation goes…
Do you watch Mad Men?
If the answer is yes I say, “I’m Peggy.” And they understand and are interested and I explain further.
If the answer is no I say, “I work in the creative department at an dd agency.” If they want to know more I answer questions and explain further. They usually don’t.
A copywriter creates content that motivates minds, redefines regulations, counters conventions, rescues reputations, promotes passions, and connects entire countries. A copywriter changes the world with words.
Halina,
Your reply is wonderful. I love it.
I like this definition, well done Halina!
A copywriter turns a seller’s product features into a prospect’s reasons to buy.
A copywriter forges words – and worlds.
A copywriter is wordwhile ;-)
A copywriter, rattles the stick in a bucket of swill.
Copyright®
The ‘soul purpose’ of a great Copywriter is to craft the messages that sell whatever it is that you offer. We persuade your markets to love it, tell their friends about you, and come back for more – again and again.
Well, you asked how to explain the role of a copywriter for someone who wonders.
The answer must be simple and digastable, the simplest way to say what I do or any copywriter do is this:
The copywriter is an artist who draws in the imagination of the reader a voice and sometimes an imaginary person telling him something. Selling, promoting an idea, giving an advice or asking for it, inviting to an event or just telling some information.
He writes his words to creat a PR guy, marketing executive, sales person, a promotions lady or a story teller. All shaped as an online or offline words. His words are alive, the talk to the reader in a tone the transfer emotions and bring out hidden ones from the readers needs. They convince and warn, they help and ask for help.
Simply those words communicate with the readers for a reason. The copywriter design them to get the job done. A job that includes everything a human being talk can includes to get a result out of the readers reaction. Might be purchasing decision or just a like. Well at least an information to be received properly in his / her mind.
That was the first one ..
another one
A copywriter is a passionate person who’s not just in love with the words but in affect of those words on the readers life. He/she writes to get results.
Okay last one.
Think of the copywriter as a recruitment specialist. When you need a salesman, marketer, news teller, entertainer, etc. He will bring you the best in the market. But what makes him/her better than the normal recruitment people; is that he / she hires words for you that will get the job done. That’s less costs, an employee ( the words ) who’s more flexible and adjustable and changing ability. Working for 24 hours and appearing to your audience when they call for your product ( like on google ).
Guys, readers
Forgive my immaturity through the previous tries. I am still a super beginner but I won’t last for long hopefully. I am quiting my job in one month to focus on copywriting. I just described what I think will be doing in the next 10 years of my life.
I love this group and I am learning a lot from everyone. Thanks again and again and agai and ag…..
Propaganda mercenary.
A copywriter is a fountain of practical, concise and simplified information, given intelligently to an audience eager to better their lives.
I am the copywriter: I do not speak
like normal
people; I write out loud for money
I am the copywriter: I steal needs
from wishes, I weave wants, seed
yearnings, in my sleep I hypnotise
you
Awake.
Copywriting is a marriage of creativity and business marketing using the written word. Bad copywriting consists of just words while great copywriting uses words to convey a brand or a message that resonates with its audience- everything from website visitors to newsletter subscribers.
A copywriter:
A professional writer that conveys very important messages with very few words, like “Just Do It!”
A psychologist that by understanding the audience uses words to provide value and create action, like “Open happiness.”
An advertiser and persuader that makes you think what could be, like a “Connecting people.”
=====================
This is all one single entry, 50 words of what it is to be a copywriter.
A copywriter is a wordbuster.
I sale brands in 30 words or less
The copywriter is the undiscovered writer masquerading as a one-line advertising wonder. He/she is endowed with infinite imagination limited only by existing vocabulary, life experience and the ‘creativity’ of the clientele.
Talents commonly misunderstood as imitable or superfluous.
Mission in life: Come up with a line as memorable as ‘Lemon’.
A copywriter is a person without the impairing blockage between the brain and fingertips that most people have.
It is a person whose job title is about as glitzy and authoritative as a note on a used napkin, but whose necessity and utility is absolutely vital for any successful business or business person.
A copywriter is a person employed by virtually every person in the world, except for people who have never purchased a greeting card…which is essentially a medium through which a copywriter helps the people of the world say what they really wanted to say.
Or, at least, say it better than they can.
A copywriter is the person you see editing the menus and pamphlets wherever they go during typical daily outings, the person who says “well” every time you tell them you’re “doing good,” and the person who always makes other people feel like crap about their cards and thank-you notes.
When it comes to editing, a copywriter is always willing.
But the faint of heart or weak in spirit are no match for us and our red pens or “tracked changes”…so be warned.
A copywriter is a systematic problem solver who invites words to mingle on a blank canvas. By joining each word strategically, the copywriter has created a bridge for the business to connect with the consumer’s wants and desires.
A copywriter is a lot like an actor: we’re hired to “make it work.” It starts with a client and a specific goal already in mind. The copywriter’s strategically articulated words are the bridge to get everyone else to that goal.
A copywriter distills their brand’s voice down to its essence, then infuses that essence into every message that crosses in front of a customer’s eyes. They are the brand storyteller, aiming to hone and shape a brand’s narrative while clarifying what makes it unique and desirable.
A copywriter is a factory. We take input in a wide variety of forms, of varying degrees of value and relevance, and transform that input into a clear, coherent message that gets results.
Copywriting is the transformation of an idea into words that inspires the reader to take action.
I like this definition too.
Copywriter: restores faith in humanity by sharing how to first restore faith in one’s self.
A copywriter is Johannes Factotum. Google it!
“He is as well able to bumbast out a blank verse as the best of you.”
A Copywriter “Defines Value”…
A copywriter makes complex things simple, plain things seductive, and everyday things desirable.
A copywriter creates a sense of anticipation, excitement, and urgency about an entity.
A copywriter is the friend that gives you bad ideas of going out when you’re sitting at home doing nothing at 1 am.
The role of a Copywriter:
a) A professional who brings to the table a mix of communication and marketing expertise. The copywriter is a creative individual who crafts compelling, emotion-evoking copy to either promote awareness, educate, or convert.
b) A good writer who makes you lots of money.
c) Me.
A Copywriter is a person who can persuade people emotionally to buy a product, sign-up for a newsletter, or basically answer a call to action successfully without the prospect saying no to the sales promotion.
To translate ideas into words that cannot be misinterpreted; to transform abstract concept into clear understanding; to so poke the imagination that a collective “Aha!” is experienced by all who read; a well-honed craft that can do all this – that is the role of the copywriter.
No! Abstract concepts are far more powerful. What are you even talking about? Are you talking about writing how-to manuals maybe? Directions for putting together an Ikea cabinet? Are you in the wrong place? What on earth is going on here I’m so confused!
Copywriters don’t sell. They make things irresistible and create the desire to want them… a lot.
Copy is the poetry of business, and copywriters touch the emotions and intellect to persuade prospective buyers to see the world in particular ways.
Copywriters are the wizards of desire. The hypnotists of preference. Magicians who pull special out of ordinary.
Copywriters are Bauhaus disciples who understand that less is truly more.
Peter, this is brilliant!
Good copywriters manage to get decent individuals to do indecent things. Great copywriters work on better accounts.
I approve because it sounds kind of like something Don Draper would say.
The role of the copywriter is to uncover, understand and communicate the emotional message that will move the hearts and minds of the reader to take action. In the same way a skilled actor can mesmerize an audience, making them believe that what they see onstage is really happening, a copywriter must be able to use words to draw their audience into the story, the promise or the reality. The copywriter must also be like a skilled trial attorney, able to present one piece of evidence after another, in a systematic way that removes doubt, delivers proof and then…like a supreme closing argument, convinces his “jury” of the right decision.
A copywriter is someone who can sell ice to an Eskimo without ever using the word ‘ice’.
A copywriter practices alchemy with words, transforming base language into marketing gold.
Bravo, Mike! Great perspective on our enigmatic craft!
Gayle’s exaggerating.
No Gayle is not exaggerating. I like the way you have distilled the full cup of Copywriting into one drop of gold.
A copywriter uses a word to paint a thousand pictures.
Impossible. Unless it’s a made up word and you ask a thousand people its meaning. Then I suppose you’d get a thousand pictures. Not sure how that would sell anything though.
A copywriter uses the least possible words to the greatest possible effect.
Sounds like the Rube Goldberg of english. Why not just use words that are less impossible then?
A copywriter crafts a compelling message to a particular audience to elicit a specific response.
I don’t know, that sounds like a lot of work. How about just, “we sell stuff.”
A limerick:
A copywriter takes mountains of words
and forms gold from conceptual turds.
But he learns right away
when it comes to the pay,
that his calling is quite for the birds.
A copywriter siphons the precious “yes” from the consumer’s brimming reservoir of “no.”
And it’s easier when we stop thinking consumers and start thinking people.
A writer of copy falls down a rabbit hole into a sea of letters, meticulously grabs onto the right one’s, and creates words that encompass an experience.
I don’t know. I am sort of offended when client assumes there is some magic adjective or verb they themselves could not find in the exact same thesaurus I’m using which will somehow make everything okay.
It’s the right angle, not the words. Once you have that words are the easy part.
Copywriter: Holla’in for that dolla’ — via brand guidelines and client approvals, of course.
word dog
That one person with the ability to verbalize a moment you think no words can describe.
If there’s only one, what are all these people doing here?
A copywriter helps business owners demonstrate the value of their products or services through the power of compelling and persuasive written communication.
1/2 or less of a copywriter’s job is to write.
A copywriter is someone who weaves the narrative of brands with that of the world, and then sprinkles it with the spice of life.
Being a copywriter is like being an actor. We portray a different company (character) with each of the different company voices and we’re always audiance focused.
If I were to ever say something like that, I would say this:
We’re actors on a paper stage.
The rest could have been assumed… but what do I know I’m just a copywriter.
Copywriter: a nonfiction poet of brands
mmm… I’m morally against poetry that doesn’t rhyme (sorry goth kids and too-self-involved adults) and most copywriting does not rhyme. I’d have to say no to that. Nonfiction is iffy. Every ad should have a story, even if it is a short one, and that story is almost always fiction, whether the benefits of the star product are true or not.
Why bother? Just tell people you’re an astronaut. They’ll be more interested and you’ll save a lot of time.
A copywriter make people feel like they can do anything. At least the ones who can read. :)
A Copywriter turns your chaotic business ideas into an elevator pitch.
A copywriter is a convincing writer.
A copywriter comes, sees, writes. And saves the day.
A witty salesman who’s weapon of choice is the pen.
*whose weapon.
Copywriter: One who takes the needs, desires, and wants of a market place and uses the power of the written word to focus these feelings on a specific product or service
A copywriter is a highfalutin who thinks his/her “chicken scratch” would sell… And guess what? It does!
A copywriter simplifies a client’s confused goals into a sales generating and attention grabbing campaign.
Copywriter is an ant choreographer who creates word compositions from them to charm all the anteaters in target audience.
what turns “tell” into “sell” is the “c” of copywriter.
A copywriter sells an experience. This storyteller uses the written word to convince consumers that a specific product can be used to live the perfect life.
A copywriter is the catalyst of useful information creating emotions in audiences eager to better their lives.
A copywriter is a playfully curious wordsmith who writes with strategic intent.
It’s commercial journalism and storytelling in one. We follow all the rules on ‘how to write’ set by Ogilvy, Ernest Hemmingway and other famous writers. Then we take a good look at the target group analysis and communicate the message in their language.
It’s the copywriters finest assignment to sculpt an advertising concept into sensible messages. We keep moulding and chiselling until Patrick Swayze – the art director – says ‘enough’ and wants to celebrate.
Truth brings, right sings, steps back and makes life lean.
You know a copywriter has done a great job when something like religion was made to look so attractive and convinced entire civilizations to follow it, all through a book and a compelling title.
A copywriter makes you look, read, feel, dream and but shit!
A copywriter makes you look, read, feel, dream and buy shit!
Men of few words, wanted!
Eccentric non-conformist creatures cursed with a vivid imagination, a knack for puns, dark sarcasm and an inherent ability to persuade with words.
A copywriter writes hype for publicity
Copywriter is a person stuck to a bulb and whoever translates sparks into words (sometimes also drinks them). Copywriters think how selling a product or service through one or several channels with a global concept and write contents for this commercial proposal. In short, right words from brilliant ideas.
A copywriter spins words to make the same old seem ‘brand’ new.
Mum doesn’t understand what your job is about. ‘Copywhat?’. Grandma knows you make ads, but she’s never seen you on TV. Dad regrets you didn’t became a doctor… and Lucy thinks you’re lying: ‘3:00 a.m. again?’.
But you write anyway, ’cause you were born to make people dream.
A doctor who writes prescriptions to cure desire
A copy writer is like a story teller, we use a headline just like the author of a book uses a title to capture your attention. After getting your attention they keep your attention by giving you information that you interested. Pretty soon you are hooked on the information, and you want more. So take action and go after what you are looking for. A copy writer is a awesome sales person that sells you with words in print
Copy writing is the worlds least physical job.
Done to perfection it is distilled to the writing of just a single word.