Posts

How does the COVID-19 outbreak affect content marketing and SEO?

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The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
SEO and Content Marketing

How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…

6 Tips when choosing a website copywriter

Setting up a website can be a minefield. There are many aspects to consider - theme, font, layout, content, the list goes on. But choosing the perfect website copywriter will make your life that little bit easier. Here are some tips for hiring…

Steps to follow to drive more website traffic through social media

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You must be well aware of the fact that social media is the most popular and effective way for businesses to get engaged with their target audiences. It is also likely that you post regularly on Facebook and even respond diligently to a few…
SEO copywriting tips

SEO copywriting tips. Or: how to build a website that doesn’t bounce

If you're a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means…
SEO essentials copywriting

5 SEO essentials for your website

Before you start different SEO services and techniques, check five SEO essentials on your website right now. Record your ranking in these categories - just as you would measure your weight before you start a diet - and see whether they go up…
website speed

What are the 4 most common SEO mistakes?

Designers are supposed to be communication experts, but as with the mechanic’s car and the gardener’s garden, their own websites and Google ranking often leaves a lot to be desired. Paul Robbins, a SEO specialist at Inbound Interactive in…