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First and most importantly, medical writing should not be confused with science writing. The latter is generally written by medically- or scientifically- qualified people who write earnestly about molecules and complex modes of action with super- and sub-scripted Greek lettering. They will usually have to wade through reams of data about a drug, an […]
If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here’s a practical guide: The ABCs of copywriting. Is Your Current Copy Empathetic? Lack is pretty common […]
Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making the same customer-losing mistakes when it comes to wording their copy […]
Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work well in one region may flop completely in another. That’s where transcreation comes in. Transcreation = […]
I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming” is where I get serious about the job and knuckle […]
As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for sale. This advertisement was far from the flashy, catchy, highly strategized advertisements we see today. It […]
Have you just begun writing emails? Do you want to feel confident when emailing a client? Don’t worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin. Although the client you’re writing for might have lots of things […]
As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here’s how you can have fun as a copywriter 1. Name dropping One famous example was a […]
Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile. The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as a support to other marketing activities by a business and is usually something which will either be […]
Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor copy to specific circumstances. To show how it works, we’ve taken an entry from Wikipedia for […]
Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times over. Let’s take a look at some of the most memorable advertising slogans written […]
Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take a moment to think of your favorite brands and their slogans. Burger King, for example. “Have it your […]