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There are a lot of things that annoy me. People who chew so loudly I can hear them on the other side of the restaurant. Arrogance in any style or form. Air conditioning blasting through the vents so hard that it makes you put a sweater on when it’s 110 degrees outside. People saying “but […]
A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon. It was the kind of phone call freelance copywriters only dream about. Getting straight down to business, my hot new prospect asked if I could rewrite an important letter by […]
Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I quote this line because it elegantly sums up the premise of this post: that one of […]
As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from general information and hazy answers by information gatekeepers such as clients, customers and focus groups is a […]
Don’t just charge what your competitors charge. Don’t just charge the lowest price. Don’t roll the dice and guess. Instead, do the math. Here’s how… 1. Determine What You Need and Want To Make Part of the calculation in setting service fees is how much you need (and want) to make. If you first decide […]
According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that is why the best copywriters can demand such pay. However, there are some things you […]
(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What exactly do I mean by that? Sticky content resonates with an audience. It keeps them on […]
I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1. Like your own company Seems obvious, but you’re going to spend an awful lot of time on your […]
Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip. If you’ve ever experienced back pain or neck pain… Don’t wait to take care of it like I did! I […]
Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our apologies. We’ve just been too busy working for clients. Copywriter Collective […]
I’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?” I think the term copywriter is very confusing for people. They mix up copyright with copywriting. I often see it written down as “copy writer”, as […]
A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really. His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t been able to pull it off yet. Uh… what? I […]