If you are not happy with the results below please do another search
With over 2 million new blog posts being uploaded to the World Wide Web every single day, how on earth are you supposed to get your business noticed online? Luckily, there are some simple strategies that are within the reach of even the smallest businesses, so don’t despair. Here are five ways to get […]
I think it was Mark Twain who is supposed to have said “Writing is easy. All you have to do is cross out the wrong words.” This might seem a flippant comment at first glance. When you think it through though, it makes a lot more sense. If you cannot conjure up a subject for […]
No one would deny that it’s more challenging than ever to get your recipients to even notice your emails – far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never been as keen as today. You’re up against a dazzling display of digital […]
I’m not a fan of typical corporate buzzword-infested slogans. It’s preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement, or a company foundation – these are the slogans that fail to ignite any spark of […]
Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing. Today, the role of a copywriter has many nuances that are often left out of its basic definition. Meanwhile, in less nuanced terms, we’ve seen the word dropped completely in favor of more (or less) creative terminology, like that of Word Ninja. […]
Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while on other days you simply can’t pen a […]
Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it’s World Cup time again. And this year the honour has been given to a country that can […]
When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads and enquiries from each of your ads. Never forget that an ad – […]
There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from you. This leads to a marketing communications brief that is bang on target […]
Running a social marketing campaign is a great way to build your email list and generate more engagement with customers and fans. A social media contest could be as simple as running small sweepstakes, or as complex as running a photo contest that includes social sharing, Instagram entry, and voting capabilities. The good news is that there […]
I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales funnel of my own products (if you’re new to the Sales Funnel […]
I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary. He had a really great question regarding what business models still work online. Specifically, he was referring to the more social web 2.0 world of blogging, podcasting and social media, versus traditional internet marketing formats. This is the part of the […]