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Copywriting is probably the most important digital marketing tool in web content but not many people know that it is even more effective when combined with web translation. The need to write persuasive texts on the internet is the reason why every website that offers a product or a service is doing copywriting. The more […]
Top Industry: Food&Drink
Languages: English, Dutch
Location: Amsterdam, NL
Backlinks are a crucial element of any SEO plan. That said, they are not something you can set and forget about once they are live. Backlinks might vanish, become poisoned, or just become less relevant over time. To maintain a high search ranking, you’ll need to continually look for fresh SEO link building strategies. Google […]
What makes video marketing such a popular choice? Why is video so essential in content marketing? With the changing trends and preferences of the audience, it is mandatory that businesses keep on evolving and adapting. This is also the reason why it is crucial for corporates to have a good marketing team that can not […]
Writing is more than just writing; it is an art, a skill that requires not only knowledge but also inspiration. However, sometimes a writer, whether a blog writer, a scriptwriter, a copywriter, or any other writer, feels blocked and unable to find the inspiration to write, a condition known as “Writer Block.” Writer’s block, to […]
In recent years, the demand for skilled copywriters has skyrocketed. Particularly with the widespread adoption of the internet by firms to help promote themselves, break into new markets and engage more positively with clients. These days, most firms take a largely proactive approach to their marketing, engaging in everything from social media posts to regular […]
If everybody looked the same, we’d get tired of looking at each other. So said Groove Armada in their 1999 banger of the same name. Now, if you’ll bear with me, that line of the song is relevant to this article for two reasons. Firstly, because if every bit of copy looked the same, we’d […]
Achieving a successful career in copywriting does not have to be as difficult as you think. You don’t need to waste your money on courses; you need to apply the skills and knowledge you already have. Getting started and taking that first step can be difficult. However, once you have started moving and found your […]
There are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys. Gary Halbert Lovingly referred to as the Prince of Print, Godfather of Copy and the Alpha Shitweasel, Gary Halbert was a successful and experienced copywriter […]
In recent years, there has been a breakthrough in the field of marketing ROI. Whereas in the past, marketers could only demurely cast their eyes down and mumble something about brand awareness and customer loyalty when asked where the budget goes, now they can provide accurate data on every channel and every tactic used, at […]
THIS IS A PUBLIC SERVICE ANNOUNCEMENT: PAY YOUR COPYWRITERS APPROPRIATELY I can’t believe I’m here writing this after 10 years of copywriting but here we go… I was prompted to write this article after a short stint working in a Digital Marketing agency, writing social content for the CEO of a large automobile company. Although […]
93% of online experiences begin with a search engine. More than 3.5 billion Google searches occur in a day. The majority of these searchers only click the top results, with 75% of them not going beyond page one of the search results. This tells you that if your website isn’t number one, two, or three, […]