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I get you. Hands sweating, accelerated heartbeat, walking around in circles while repeating every word of your speech over and over again, body trembling, and I could keep going. These are the usual symptoms when you are about to speak in a meeting room with just 5 people or in a company conference with more […]
You’ve heard it: writing powerful headlines is an essential skill for any writer. It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read more thoroughly. How do they choose what to read? It’s the […]
This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer. David, born in Nashville, has been involved in the music industry on some level for his entire life. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Although he started out performing music, it soon became apparent David’s true talents lied in the […]
You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words). 1. Emotionally engage To engage your reader, focus on their situation and relate to them on a personal level. Hello […]
As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too, like eliminating your commute and freeing you from the distractions of co-workers and shared office […]
Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the sale. Try all you like, but in the world of hotel marketing, pictures just aren’t enough. All good […]
I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale lover who hates mass-produced lager, walked into a pub a few […]
In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision to make is the decision on customers. Do we take […]
So you’re already running a small, independent business. Or you’re kicking off a thrilling new entrepreneurial venture. Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming “Screw you, world! I’ll make my own damned success!” Alright, maybe it’s a bus stop rather than a rooftop, but […]
It’s interesting the difference a few words can actually make! They can charm, inspire, motivate, and persuade or equally discourage, dismiss, and dissuade. One thing’s for sure – whatever we do, regardless of our line of work, the words we decide to use, combined with the tone and way we communicate with our customers and […]
My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response sales copy for your product in a […]
Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas from Leading Companies Around the World. It’s the kind of reference book […]