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Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative onlookers. However, this is not a story about the now famous “therapy pig” of SF airport, […]
Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a healthy dose of well-considered silliness. Think Amy Schumer, Spike Milligan or Eric Morecambe. I’ve been reading a lot about the English language and humour recently: […]
As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which […]
Tell me if this feels familiar…You are starting or growing a new online business. You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your Facebook feed, or check your email inbox, you are presented with more ideas, opportunities, and things other people do […]
“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was that choice? This […]
Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel, she was choosing caskets, planning a funeral and writing a eulogy. For the most part, her clients were incredibly […]
You may have heard the phrase “invest in yourself” As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing around in your business. The price? Sharpening the saw is often forgotten or neglected. Why? Because we sometimes feel […]
I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task. Writing is one of those interesting professions that requires a constant mental effort. The […]
I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy for me to go off on a tangent. But being […]
Everyone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients. As a former freelancer myself, I am very aware of the benefits of getting your LinkedIn profile right. Many of the clients I have worked for in the […]