If you are not happy with the results below please do another search
Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by mail. In the book How I Learned The Secrets Of Success In Advertising by Guy Lynn Sumner, a story was told about an apple-growing season that nearly ruined him. Violent hailstorms bombarded his apple trees […]
There is no great genius without a mixture of madness. ~Aristotle Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch (figuratively and literally speaking) – thanks to either their criminal lawyer […]
Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content. Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging articles, film, animation, graphics or photography. Businesses typically tagged as a ‘tough sell’ can, of course, use digital platforms to […]
xIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action. What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether it’s real-world clothes, kitchen ware, or digital articles or tools […]
I don’t think it’s a revelation to most people that sponsored content exists. We’ve seen it in media, games and promotions for generations. So what’s different now? Now we’re seeing sponsored content inserting itself into mainstream journalism with any skepticism being met with shrugging shoulders. There are many at the top of the media totem […]
I bet you’ve asked or heard questions before like: What’s the best camera to use? Or, What’s the best exercise to lose weight? And you’ll hear a refrain much like: The best camera for the job is the one you have with you. The best exercise to lose weight is the exercise you’ll do regularly. But you just can’t […]
“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.” –Phillip Kotler Marketing has developed a bad reputation. It’s a term associated with greed, dishonesty, and insincerity. Urban Dictionary, a comical online dictionary that offers more connotations […]
Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it draws the eye. Images […]
I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer Dropping Their Horns, the Moon When the Cherries Are Ripe, […]
Allow me to introduce you to one of my favorite people. Though long-dead, he’s still a total boss. Ladies and gentlemen, please meet Claude Hopkins, whom I like to refer to as the Original Gangster of Advertising. Claude Hopkins is the reason you use toothpaste. He’s also the reason you use coupons. (And, if you […]
Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our apologies. We’ve just been too busy working for clients. Copywriter Collective […]
I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The flyer is for a garden maintenance service, and after the […]