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Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they ask, how much will it cost? THUNK. You crash back to reality, and your stomach fills with stones. How much should you quote? How long will the job take? How much […]
Copywriting competition is now closed and shortlist will be announced shortly. The American presidential race is well and truly under way now the two parties have decided upon their candidates. Yes, it’s Trump vs. Clinton. From now until November that’s all most of us will be hearing about. We have already had a competition featuring […]
(Psst—It’s the same system reporters use to create a steady stream of stories) Generating article ideas is a chronic challenge for many content creators… …including me. Finding fresh, different subject matter… Wondering if anyone else is working on the same thing… Questioning if your judgment about your article’s relevance is accurate… Worrying about getting the […]
Startup sales can be incredibly daunting, not to mention time consuming. It can take ages to perfect the process, especially you’re like me and have no previous sales training. The following process is far from perfect. I’m not a natural salesperson nor do I have ‘the gift of the gab’ but the process gets results. […]
We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked up from grazing on the advertising savannah and thought, ‘Is there enough here for us all to survive?’ There is, but […]
Copywriting competition is now closed and shortlist will be announced shortly. What would be a better slogan for Rio than ‘Live your passion’? Copywriter Collective says let the names begin With the Olympic Games starting in August, the eyes of the world will be on Rio. Their official slogan for the Games is ‘Live […]
Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more buying activation and buzz and 90%+ more consideration about your brand. You can stop reading […]
Marketing war is nothing new, but the Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seized Mosul, Iraq, last June, and already rules an area larger than the United Kingdom, is re-writing the war marketing rule book by deploying a sophisticated social-media strategy, which seems to be working. But why wouldn’t […]
Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, […]
I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they write… well, anything. Every writer I know struggles with getting it right. Sentence structure, style, grammar, punctuation. […]
Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas from Leading Companies Around the World. It’s the kind of reference book […]
Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can […]