If you are not happy with the results below please do another search
I’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s success. Take, for example, your humble blog post. While most businesses want their home, about, […]
One of my freelance projects involves finding interesting technology resources and recommending them on a client’s blog. I read a lot of technology white papers and often pass over quite a few duds before I find one that is valuable enough to share. The main reason that I will refuse to promote a technology company’s white […]
Every business website needs great copy, but writing winning content isn’t always easy. The white, blank page on your computer screen or notepad can leave you feeling panicked and overwhelmed. The longer you stare at it, the harder it gets to write anything, let alone something that will hook your readers and keep them interested. […]
Do sales seldom happen on your site? Do you often scratch your head and think: “Why aren’t visitors buying my wonderful products and services?” Well, scratch your head no more! Because recently I asked some of my favorite bloggers, copywriting mavens, entrepreneurs and all-round fabulous people to offer their expert advice on this all too prevalent problem. […]
I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The flyer is for a garden maintenance service, and after the […]
Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the keywords. So using keywords in your copywriting has become less important… or has it? You see, […]
‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people buy things based on emotion or subconscious decisions, whether it’s fear, hope, greed or any of […]
“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was mum to two small boys (now mum to two hulking great teenagers) at the time and yes, I […]
It’s a big WIDE OPEN web out there… and in today’s online world we’re being encouraged to make it bigger, faster! We’re all being encouraged to blog, share our knowledge and good things will follow. But with blogs, sites, social media rapidly multiplying, how do we make our voice heard? This blogpost looks at how […]
My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express. I’m not fussy about much but I am fussy about tomato. I just don’t like it (raw is OK, […]
Tigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will. This is especially true when it comes to email marketing strategy. To get emails noticed in ever more bloated inboxes and keep subscribers on side you need to […]
At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan. Freelance writers face a lot of hurdles, and sometimes […]