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Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its shimmery glory. The headline is concise, witty and matches your brand oh-so-perfectly. It took hours […]
It occurred to me this morning that I’ve been using social media for business for nearly over 14 years, and while I’ve been running a content marketing company in Canada and Australia for 4 of those years – I’ve only just started using three of the world’s biggest social media platforms in the past 6 […]
How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more of an understanding of what the products are, more innovative ways to sell the product through print, […]
Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it. Whilst word of mouth […]
As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their wallets. In this article you’ll learn how to: · Understand […]
Let’s be honest. Every social media marketer dreams about the day when the video, picture, gif, or post will go “viral.” NOTE: Viral is in quotes because it’s such a gross, ugly term for something so desired online. Going viral won’t make you sick. It won’t cause the stocks for Kimberly-Clark to soar through the […]
When dealing with a potential customer, you must build a relationship with them so they’ll feel comfortable enough to give their money in exchange for your services. This can be quite a process. But, luckily, there are several things you can do to put their worries at ease and secure their business. It all starts […]
Do you want to increase sales for your business? I’m about to take a very strong stand on business writing and specifically, clear up misunderstandings regarding copywriting. I have finally reached my limit on “content marketers” taking swipes at copywriters. And for the record, the two are not the same. If you own a business… […]
Interviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by Jon Snow or the comedy banter of Graham Norton, people develop their own technique, yet the basic skills are the same. So if you are […]
I’ve been working from home as a Freelance Copywriter for the best part of a year now. Recently, something’s started to play on my mind… I don’t really leave the house much now except when I need something urgently. Friday is market day and I stock up on fresh produce. The rest of the shopping […]
Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but […]
Today’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing. About the author: Jason Finnerty I’m a Canadian writer providing kick-ass copy for local and international clients. […]