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How to invoice as a freelancer is one of the most common – and one of the most important – questions every new freelance copywriter asks. And rightly so. It’s probably the most important piece of copy you will ever write as a copywriter! It’s not difficult though and here are some tips and guidelines. […]
Becoming a freelance copywriter can be a daunting step. You must give up the security of a steady job and generate your own income. The benefits though, outweigh the risk 100-1. You can set your own schedule. You can say yes or no to work. You’ll work 10 times harder because you’re doing it for […]
Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it’s an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective’s online copywriter specialists and here he gives some inside ideas to get your website read. The most […]
If you’re a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means not just a high Google ranking, but also a […]
As you probably know, hiring a SEO company or specialist to optimize your website can be a difficult and nerve wracking experience. There are 1000s out there and how do you pick one? How can you be sure they’re going to do a job? Now you know how it feels for clients and agencies when […]
Before you start different SEO services and techniques, check five SEO essentials on your website right now. Record your ranking in these categories – just as you would measure your weight before you start a diet – and see whether they go up as you work harder. Paul Robbins of SEO specialists Inbound Interactive – who has […]
Designers are supposed to be communication experts, but as with the mechanic’s car and the gardener’s garden, their own websites and Google ranking often leaves a lot to be desired. Paul Robbins, a SEO specialist at Inbound Interactive in Austin Texas, looks at graphic designer’s websites and gives advice on what you can do to improve. […]
The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative freelancers from across Europe… copywriters, art directors, designers, online specialists and transcreators… you can find […]
“If you work in marketing or advertising…kill yourself” said Bill Hicks. “You have no rationalization for what you do, you are Satan’s little helpers. Kill yourself, kill yourself, kill yourself now. Rid the world of your evil presence.” Not easy words for a copywriter or an art director to hear. So given that we’re all […]
I’m often asked how to write an email newsletter. What’s the secret? they ask. The main thing I’ve learnt from my time writing email newsletters is that not many people open email newsletters. Fewer still actually read them. This might be disheartening to a copywriter, but if you know this to start with, then you know […]
Dear Freelancers! On the 24th of February, The Collective will be moving to our new office at: Keizersgracht 205, 1016 DS Amsterdam. On the 24th itself and afterwards you can still reach us on the same phone number as now: 020-320 5319. The invitation for a drink will follow soon! – – – – – […]
In these depressed times we’re all looking for more work. Here are 10 ways to help you get more freelance assignments from The Collective… 1. Say hello Come by The Collective. There’s no substitute for meeting you to keep you top of mind. Bring chocolates or flowers or both. Or just email us regularly […]