How to be a copywriter

lessons-experience-copywriter-collective

This experience taught me some important freelance copywriter lessons

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon. It was the kind of phone call freelance copywriters only dream about. Getting straight down…

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Struggling to write? Help is at hand!

Content & Strategy

Struggling to write? Well, one of the hardest things as a small business owner is trying to write your own marketing material. I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace. So…

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Active Observation: Before and After Copywriting in Action

Content & Strategy Copywriting Skills

Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I…

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The Importance of Landing Page Testing (Infographic)

Content & Strategy

Landing Page Testing It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that…

search-engine-optimization-seo-copywriter-collective

What is Search Engine Optimization (SEO)?

Copywriting Skills

You’ve heard about SEO. Maybe you’ve read a few articles about SEO. You may even know what the SEO acronym stands for. But, once you truly understand the enormous potential of search engine optimization, your marketing strategy…

socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

Advertising Branding

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…

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Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Content & Strategy

Combining SEO with content marketing is a no cost method for building high quality backlinks. Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search…

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Learning Good and Creative Copywriting for humans, or Tell it like it is

Content & Strategy

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer…

Engaging Readers – Why Copywriters Talk to Themselves

Content & Strategy

I spend most of my working day talking to myself. No, don’t make that face. I realise this makes me sound bonkers, but I spend a lot of time writing. And then I read it out loud. Actually, I mutter. Then I delete, type, mutter some more and…