How to be a copywriter

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Copywriting slogan competition shortlist

Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our…

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PRACTICE BEING SELF-CONFIDENT

Copywriting Skills

Whether you think you can, or you think you can’t – you’re right. HENRY FORD Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough is just as bad, because if you don’t believe in yourself,…

John the copywriter’s recipe for becoming a copywriter.

I’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?”I think the term copywriter is very confusing for people. They mix…

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How Content Syndication Can Boost Your Business

Content & Strategy

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within…

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A day in a life of a freelance blogger

Freelancing

A Day in the Life of a Freelance Blogger/University Assignment Marker It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into…

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Expectations: the great creative hurdle

Content & Strategy Copywriting Skills

A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really.His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…

using-google-b2b-infographic-copywriter-collective

USING GOOGLE+ FOR B2B – INFOGRAPHIC

Content & Strategy

Today’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing. About…

If you want to be a writer …

Copywriting Skills

Be it children’s stories, literary fiction, web copy, poetry, newsletters, plays, picture books … whatever. There’s a myriad of self-styled experts out there - both on and off-line. Very well-meaning. And just busting to tell you…

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Why good online copywriting makes a difference to your business

Content & Strategy Copywriting Skills

I’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s…