How to be a copywriter
PRACTICE BEING SELF-CONFIDENT
Copywriting SkillsWhether you think you can, or you think you can’t – you’re right.
HENRY FORD
Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough is just as bad, because if you don’t believe in yourself,…
John the copywriter’s recipe for becoming a copywriter.
Copywriting Skills FreelancingI’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?”I think the term copywriter is very confusing for people. They mix…
How Content Syndication Can Boost Your Business
Content & StrategyEvery content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within…
A day in a life of a freelance blogger
FreelancingA Day in the Life of a Freelance Blogger/University Assignment Marker
It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into…
Expectations: the great creative hurdle
Content & Strategy Copywriting SkillsA friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really.His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…
USING GOOGLE+ FOR B2B – INFOGRAPHIC
Content & StrategyToday’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing. About…
If you want to be a writer …
Copywriting SkillsBe it children’s stories, literary fiction, web copy, poetry, newsletters, plays, picture books … whatever. There’s a myriad of self-styled experts out there - both on and off-line. Very well-meaning. And just busting to tell you…
Why good online copywriting makes a difference to your business
Content & Strategy Copywriting SkillsI’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s…
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