How to be a copywriter
If you can read your customer’s mind, you’ll make sales
FreelancingDo sales seldom happen on your site?
Do you often scratch your head and think:
“Why aren’t visitors buying my wonderful products and services?”
Well, scratch your head no more! Because recently I asked some of my favorite bloggers,…
5 Simple Techniques for Writing Clear Copy
Content & Strategy
Summary: Successful copywriters use these five simple strategies to grab their reader's attention and increase conversions for their clients.
Most successful online marketers know that the modern web searcher has the attention span of…
8 top tender writing tips for a winning response
Content & StrategyLast week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider.
It went as smooth as could be expected given a tight deadline and remote client, but it made me think…
Bad Copywriting – Just hire a copywriter next time!
Content & Strategy Copywriting SkillsI read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…
Who moved my support staff? The skills you need for a home-based freelance job
Freelancing Work HabitsLast Thursday, around bed time, I learnt a valuable lesson about what it really means to be a freelance copywriter – to run my own little home-based freelance job. And it has nothing to do with writing.
I was playing around in the back…
The story of how I went from broke wannabe writer to living the freelance life
Freelancing Work HabitsI always knew I wanted to be a writer. Yet I ended up in a Master’s program in Slavic Linguistics at UC Berkeley. (And yes, I did love it!)
Then I had to make a choice: Do I want to continue on with the PhD program or follow my writing…
Does SEO Stifle Your Ability To Be Creative And Authentic?
Content & Strategy Copywriting SkillsThat is a question I get asked all the time, especially because a large majority of my clients are creative and purpose-filled entrepreneurs.
The simple is NO.
The good news is yes you can be CREATIVE and AUTHENTIC and use SEO.
Hooray.…
The secret to my lucky life as a freelance copywriter
Content & Strategy Freelancing“You’re so lucky!”
Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!
Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life…
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