How to be a copywriter
Easy Copywriting
Content & Strategy Copywriting SkillsI’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from…
4 Copywriting Techniques Every Good Storyteller Already Knows
Content & Strategy Copywriting SkillsDid you know that some great writers like Fitzgerald and Joseph Heller were copywriters before they became famous novelists?
Storytelling and writing to sell have much more in common than you might think. Not every good storyteller makes…
The golden rule to writing great headlines for your sales letters
Content & StrategyWhat makes a successful headline? After all, if you don't attract your readers' attention with your headline, the rest of your sales letter is a waste of words.
There are 5 important qualities that a winning headline may possess:
Self-interest
…
So You Want To be A Copywriter?
Content & StrategyCaught you looking!
Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that…
How to write great website content for your business
Copywriting SkillsEvery business website needs great copy, but writing winning content isn’t always easy.
The white, blank page on your computer screen or notepad can leave you feeling panicked and overwhelmed. The longer you stare at it, the harder it gets…
Speakers, 6 Things You Need to Guarantee Closing a Sale
FreelancingIn fact, a good closer is closing throughout his sales pitch, and he’s doing it in such a way his prospect doesn’t even know he’s being closed. And that’s because a good closer genuinely cares about what he’s doing, and he cares that…
Being Specific to Create Greater Relevancy and Boost Response
Content & Strategy
Summary: Using specifics in your marketing messages helps you connect with your wellness prospects, build credibility, and generate greater response rates.
Google and other search engines love relevancy.
They use it to rank web…
Top 13 Power Words That Engage Wellness Prospects and Motivate Them to Buy – A Copywriter’s Checklist
Content & Strategy
Summary: Use these power words or phrases in your content and marketing to stir your reader's emotions and compel them to join your conversation or act on your offer.
Wellness prospects are a tough crowd to motivate.
Yet...that…
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