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Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company.Because what…

Brand activation – wherever, whenever, however

Branding

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…

Secret branding advice they don’t teach in business school

Branding

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it.As you advertise and interact with customers, you are creating an understanding…

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Original, Unique and Duplicate Content… Why still the confusion?

Content & Strategy

Listen up. This is simple so I’m going to keep it short. There’s still a lot of confusion among writers when it comes to multiple copies of their work (i.e. blog post) circulating around the internet.Despite excellent technical articles,…

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Five ways Fiverr can help you become a copywriter

Freelancing

Fiverr is a website where people offer a service for $5. Any service. You can get a caricature of your cat for $5, a tarot reading or a report on your family history going back four generations. You can hire someone to pretend to be your girlfriend…

Being a travel writer: Is it all it’s cracked up to be?

Freelancing

The short answer? No, it’s not. But it sounds great, doesn’t it? For a lot of young writers, nothing sounds finer than being a travel writer. Writers are natural wanderers, desiring to gain as much life experience as possible in order to…

Why is advertising in Russia so uncreative?

Advertising

What makes it so bad? Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…

Why advertising sucks

Advertising

Let’s face it. Advertising sucks.Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…

5 reasons to freelance abroad

Freelancing

International markets are growing and so are job opportunities.This is creating a stir among many job seekers who would like to freelance abroad.It’s not only a way of earning money but a great way to open your mind to different…

How to be a copywriter

Why is branding so important?

Brand activation – wherever, whenever, however

Secret branding advice they don’t teach in business school

Original, Unique and Duplicate Content… Why still the confusion?

Five ways Fiverr can help you become a copywriter

Being a travel writer: Is it all it’s cracked up to be?

Why is advertising in Russia so uncreative?

Why advertising sucks

5 reasons to freelance abroad

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