How to be a copywriter

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Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Combining SEO with content marketing is a no cost method for building high quality backlinks.Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search…

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Learning Good and Creative Copywriting for humans, or Tell it like it is

Content & Strategy

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer…

Engaging Readers – Why Copywriters Talk to Themselves

Content & Strategy

I spend most of my working day talking to myself. No, don’t make that face. I realise this makes me sound bonkers, but I spend a lot of time writing. And then I read it out loud. Actually, I mutter. Then I delete, type, mutter some more and…

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Is the Problem Traffic or Copywriting? – Website Traffic Tips

Advertising

I recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients?The first thing we needed to do was some detective work. Why? Because we don’t know if…

Why copywriters are expensive

Content & Strategy

I'm going to make an educated guess about you. You pay a hairdresser to cut your hair and hire a mechanic to mend your car. When your boiler breaks down you get a plumber to fix it. For jobs that you can't do yourself, you employ a professional. Then…