copywriter-collective

How to be a copywriter

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Hiring a Freelance Copywriter

If you hire a professional freelance copywriter, you will not just be hiring a good writer. While have sound writing skills is obviously essential for this role, there are more important factors that need to be considered when creating copy…
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Warning: Expect higher click-through rates after reading this article

Everyone knows that headlines are important so why is so little time spent formulating a headline that will entice yout audience? You cannot deny that headlines are crucial as they work to attract your audience and encourage them to read your…
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Writing catchy headlines and staying credible

I’m a firm believer in evidence-based medicine and credible health writing. I try and sell a message accurately and focus on evidence and facts – even in sales-related health copywriting projects. Sometimes, I need to think of a catchy,…
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Copywriting Typos and Why We Don’t See Them

Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that…
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How Bewitched Helped me in Becoming a Copywriter

In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even…
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Going with the flow – copywriting to engage the reader from start to finish

I’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things: - Engage the reader, getting an understanding of what the reader…
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Struggling With Your Website Copywriting? Try The Iceberg Theory

Copywriting is hard work for anybody other than a copywriter. Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you. Ernest Hemingway, one of…
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9.00 o’clock, Prague.

The shy sun makes its short appearance in this Tuesday cloudy morning. “I quit coffee a while ago” João says while enjoying his morning black tea. “Things change” he argues, “we’re on constant evolution”. João is Copywriter…
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9 Essential Traits of a Pro Inbound Copywriter

Whether you’re looking to hire a pro inbound copywriter, or you want to become a copywriter yourself, there are a handful of key copywriting competencies that are essential to inbound marketing. 9. Stellar Research Skills Inbound marketing…

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