How to be a copywriter: our blog - Copywriter Collective

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Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…

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In response to popular demand

People often ask how I keep track of my copywriting work, so here’s the at-a-glance progress chart I use.As each project runs, you simply move Post-It Notes along the grid from left to right. Note that the columns with red headings are…

Using words to sell

Advertising

My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express.I’m not fussy about much but I am fussy about tomato.…

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Desk for rent in Amsterdam

News

We have a desk for rent in Amsterdam. It's slap bang in the middle of town on the Rokin opposite the torture museum, which you can pop into during your lunch break for a bit of light relief. The office is small with three rooms and a large…

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

Advertising Branding

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks.The world’s most over-used punctuation mark has a lot to answer…

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How to write an annual report

Content & Strategy Copywriting Skills

Many people come to this site looking for advice on how to write an annual report. This post is for you. We’ve assumed that you’re writing it for a UK public company but most of the principles here apply to any kind of organisation. 1.…

click-bait-headlines-copywriter-collective

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Content & Strategy

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling?Unless you spend your whole time online…

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How to use a nudge in your email marketing strategy

Advertising

Tigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will.This is especially true when it comes to email marketing strategy.To…

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

Content & Strategy

I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully…

How to be a copywriter

Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

In response to popular demand

Using words to sell

Desk for rent in Amsterdam

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

How to write an annual report

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

How to use a nudge in your email marketing strategy

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

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