How to be a copywriter

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Struggling With Your Website Copywriting? Try The Iceberg Theory

Copywriting is hard work for anybody other than a copywriter.Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you.Ernest Hemingway, one of…

9.00 o’clock, Prague.

News

The shy sun makes its short appearance in this Tuesday cloudy morning. “I quit coffee a while ago” João says while enjoying his morning black tea. “Things change” he argues, “we’re on constant evolution”. João is Copywriter…

9 Essential Traits of a Pro Inbound Copywriter

Whether you’re looking to hire an inbound writer, or become one yourself, there are a handful of key copywriting competencies that are essential to inbound marketing. 9 Traits of an Inbound Copywriter 9. Stellar Research Skills Inbound marketing…

5 tips to clarify what a copywriter actually does

Content & Strategy Copywriting Skills

What can be achieved through copywriting?When people come to me and ask what can be achieved through copywriting, my answer is always the same: “Anything.”I say this not in an attempt to be elusive or to proverbially blow my own trumpet,…

9 Free Copywriter Tips For You

Content & Strategy Copywriting Skills

When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected!Copywriting is the most important part of Content Writing. When we mention…

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The Often Forgotten Viral Content Marketing Tactic

Content & Strategy

It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!But I needed…

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How to Write Copy That Sells – Use Benefits

Content & Strategy Copywriting Skills

As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…

Write Powerful Copy Quickly and Easily

Content & Strategy Copywriting Skills

Get a head start with your copy with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market. Engaging your market will not only result…

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10 Content Marketing Lessons from The World’s Fastest Growing Websites

Content & Strategy

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web.Buzzfeed, Upworthy and the humble blogs of this world are the new content kings.…