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How to be a copywriter

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How To Sell Travel Online With Copywriting That Paints A Picture

To sell travel online, a website needs compelling images—that’s a no-brainer, right? But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds…
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Freelancing: a Complete Guide to Setting and Negotiating Rates

What's the most common question I receive from aspiring freelancers of all types? "What's the key when setting and negotiating rates?" The question comes packaged in various different guises — whether it is a beginner dipping their toes…
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Copywriters: You’ve Been Duped

Want to develop a six-figure business using your copywriting skills? It’s not easy or quick. It can be fun, as long as you’re willing to roll up your sleeves first and get to work. You’ve been sold a bill of goods by the “laptop…
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How to prevent plagiarism from those digital scoundrals

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…
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More Blog Traffic – Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…
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Copywriting and Art: Where does one start and the other begin?

As a young man who still lives with his parents, I often retreat to the comfort and solitude of my bedroom to escape either Holby City, or the gentle bigotry one might expect from a couple of sexagenarians. Last night this very predicament…
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Secrets of Video Copywriting Revealed

Does your website welcome your visitors with an impressive visual summary of who you are and what you offer? Videos are an effective way to market your products, services, and right now, they rank really well by search engines. Apart from…
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Bad Lyrics: When lyrics hit the wrong note

So there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me: Standing over the basin/I’ve been washing…
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How Long Should My Copy Be? Avoiding Google’s Thin Content Penalty for Better SEO Copywriting

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. While Panda’s been around for a quite…

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