How to be a copywriter

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger writer. You and your audience want the same thing; you want to write less, and they want to read less. We…

It is said that the greatest barrier to change is a closed mind. This is very true in content marketing, although the greatest obstacle to progress in this most fashionable of marketing disciplines is not intolerance or stubbornness, but inherent…

The fear of running out of “stuff to write about” haunts many who are getting their feet wet in the blogosphere. (Of course, the “pros” experience “writer’s block” too, they just developed the muscles to keep at it.)How can…