copywriter-collective

How to be a copywriter

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Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
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Alternative Olympic slogan competition

Copywriting competition is now closed and shortlist will be announced shortly. What would be a better slogan for Rio than 'Live your passion'? Copywriter Collective says: let the names begin!   With the Olympic Games starting in…
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Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan.   First of all! There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content?…
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Great Content Creation: Good ingredients matter.

Great Content Creation is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great…
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We love listicles: but do they make good ad copy?

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate?…
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Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…
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“Tooting Your Own Horn” or Informing Your Prospects

I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up…
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Blogging for Expert Status

One of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And blogging (writing articles) is one of the best ways to drive traffic…
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Use Your Story to Attract, Engage & Sell

Who is the real person behind the entrepreneur, the professional, the expert that you are? When you talk about how you came to be where you are today, you open the door to connect on an emotional level. When you share how you overcame obstacles,…

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