copywriter-collective

How to be a copywriter

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How This “Old Friend” Can Stop Your Content Readers From Muttering “Same Sh#%, Different Day”

That popular marketing maxim—“Content is King”—may still be true… …but for how much longer? Because, as we’re both aware, there’ a disturbing—and escalating--problem facing us… There’s too damn much content out there. Just…
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How To Create Great Content That Actually Works

The web is saturated with articles that claim to teach content marketing success. Agencies, marketers, business professionals and bloggers alike have all thrown in their two cents’ worth, offering their own top tips for generating engaging,…
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Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…
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How To Be A Brilliant Copywriter In Just 7 Simple Steps

Even a novice will be able to create professional copy and become a brilliant copywriter within hours by following these 7 Golden Rules! Some might call it copywriting, some might call it content writing, but whether you're writing for a…
setting-deadlines-copywriter-collective

The science of why setting deadlines gets things done, how Jake Blues knew it, and what it has to do with your productivity and my new blog.

Do you ever put things off? Have you ever had something you needed to do, but just never got round to doing it? Had a piece of work you kept putting off because it ‘wasn’t urgent‘?! Me too! Only last week I realised I’d put something…
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6 Lessons From A Copywriter Intern’s First 6 Days

Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…
hemingway-tips-copywriter-collective

5 Writing Tips Inspired by Hemingway

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…
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Member update

Here is a Member update for Copywriter Collective's freelancers for the summer. - Linkedin: Our Linkedin group has passed 5000 members. Have you used it? It's a great place to find out what's going on in copywriting, find more copywriting…
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Traits of-a great content writer

The New Year is finally upon us and with that: new resolutions, new budgets and new plans, both personal and professional. As you begin to plan for 2015, there is a good chance you will be looking to expand your content marketing strategies.Content…

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