How to be a copywriter

We love listicles: but do they make good ad copy?

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate?…

Brand Maker or Brand Keeper?

Branding

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…

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“Tooting Your Own Horn” or Informing Your Prospects

Advertising

I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up…

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Blogging for Expert Status

Copywriting Skills

One of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And blogging (writing articles) is one of the best ways to drive traffic…

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Use Your Story to Attract, Engage & Sell

Content & Strategy Copywriting Skills

Who is the real person behind the entrepreneur, the professional, the expert that you are?When you talk about how you came to be where you are today, you open the door to connect on an emotional level. When you share how you overcame obstacles,…

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5 Steps For Writing Persuasive Marketing Messages

Copywriting Skills

Whether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader…

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Webtexttool

News

Kyrill Poelmans, a friend of Copywriter Collective in Amsterdam, has designed an SEO tool called Webtexttool. It works so well that I'd like to recommend it to you. Basically, you load in your copy and it ranks it for keywording, readibility,…

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The Magic Formula For Writing World Class Copy. Read This If You’re Selling Products Or Services.

Content & Strategy Copywriting Skills

Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more…

Why Long Form Content Is Now King.

Content & Strategy Copywriting Skills

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…