How to be a copywriter

Get Content Ideas as Quickly & Easily as Snapping Your Fingers

(Psst—It’s the same system reporters use to create a steady stream of stories) Generating article ideas is a chronic challenge for many content creators… …including me. Finding fresh, different subject matter… Wondering…

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How This “Old Friend” Can Stop Your Content Readers From Muttering “Same Sh#%, Different Day”

That popular marketing maxim—“Content is King”—may still be true… …but for how much longer? Because, as we’re both aware, there’ a disturbing—and escalating--problem facing us… There’s too damn much content out there. Just…

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How To Create Great Content That Actually Works

Content & Strategy Copywriting Skills

The web is saturated with articles that claim to teach content marketing success. Agencies, marketers, business professionals and bloggers alike have all thrown in their two cents’ worth, offering their own top tips for generating engaging,…

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Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Content & Strategy Copywriting Skills

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…

How To Be A Brilliant Copywriter In Just 7 Simple Steps

Content & Strategy Copywriting Skills

Even a novice will be able to create professional copy and become a brilliant copywriter within hours by following these 7 Golden Rules! Some might call it copywriting, some might call it content writing, but whether you're writing for a…

The science of why setting deadlines gets things done, how Jake Blues knew it, and what it has to do with your productivity and my new blog.

Work Habits

Do you ever put things off? Have you ever had something you needed to do, but just never got round to doing it? Had a piece of work you kept putting off because it ‘wasn’t urgent‘?! Me too! Only last week I realised I’d put something…