How to be a copywriter

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Questions to ask yourself when hiring-copywritercollective

10 questions to ask yourself when hiring a copywriting agency

You're thinking about hiring a copywriting agency. You probably already know that it takes time and effort to produce quality content that helps you grow your business. You may have had a go in-house already and struggled to keep up with creating…

6 Tips to Keep Your Copywriting Lean, Focused and SEO-Friendly

Copywriting Skills

As with any creative process, copywriting often generates a significant amount of content which doesn’t make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. What…

Problematic Language and Vague Rhetoric in the Tech Industry

Copywriting Skills

A few weeks ago, my friend invited me to join him at a Barcelona job fair. Procrastination got the better of me and I tagged along on a morning jaunt. The majority of the exhibitors were tech companies, which comes at no surprise considering…

Mastering Voice Search: A Copywriter’s Guide to Optimization

Copywriting Skills

Have you ever thought about optimizing your copy for voice search and speech recognition? Voice search optimization can increase exposure and engagement by making your material more voice-search friendly. These virtual assistants can respond…

Why Knowing Your Buyer Persona is Vital to Creating Effective Copy

Copywriting Skills

Imagine you’re doing door-to-door sales. You’re about to knock. But you know nothing about the person who’s about to answer. You don’t know their name, gender, background, age, profession, or anything. How are you going to sell them…

How Writers Can Use Personal Branding to Increase Their Visibility

Copywriting Skills

The world of writing can be a difficult one to permeate. Even once you feel like you’ve gotten a foothold with some regular work in the industry, making that leap to being an entirely independent freelance writer can be challenging. Part of…

Creativity and Tech Overload as a Freelance Copywriter

Copywriting Skills

We now live in a digital-first world and with that freelance copywriters have access to a wealth of technology that is designed to make copywriting a lot easier. From AI writing assistants (Grammarly and Word Tune) to project management software…

SEO Copywriting Best Practices: Balancing Keywords and Creativity

Copywriting Skills

Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. But let’s be honest here – it is almost always a challenge as a writer to balance the need to include…

Invoicing is an Essential Part of Freelancer Life

Copywriting Skills

Invoicing is an essential part of freelancer life. Because without an invoice, you won’t get paid. Creating and sending invoices is essential for maintaining a professional relationship with your clients. Not only this, but maintaining an…