copywriter-collective

How to be a copywriter

Why Knowing Your Buyer Persona is Vital to Creating Effective Copy

Imagine you’re doing door-to-door sales. You’re about to knock. But you know nothing about the person who’s about to answer. You don’t know their name, gender, background, age, profession, or anything. How are you going to sell them…
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How Writers Can Use Personal Branding to Increase Their Visibility

The world of writing can be a difficult one to permeate. Even once you feel like you’ve gotten a foothold with some regular work in the industry, making that leap to being an entirely independent freelance writer can be challenging. Part of…
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Creativity and Tech Overload as a Freelance Copywriter

We now live in a digital-first world and with that freelance copywriters have access to a wealth of technology that is designed to make copywriting a lot easier. From AI writing assistants (Grammarly and Word Tune) to project management software…
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SEO Copywriting Best Practices: Balancing Keywords and Creativity

Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. But let’s be honest here – it is almost always a challenge as a writer to balance the need to include…

Invoicing is an Essential Part of Freelancer Life

Invoicing is an essential part of freelancer life. Because without an invoice, you won’t get paid. Creating and sending invoices is essential for maintaining a professional relationship with your clients. Not only this, but maintaining an…
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3 Tools to Boost Copywriters Productivity: Take your work process to the next level

As a copywriter, I find myself bogged down in mundane, admin tasks, when I should be devoting more time to creative writing. There seems to be no way around them, and every day they slow me down and disrupt my creative flow. Here are a few smart…
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How Flow States Can Help You as a Freelance Copywriter

The life of a freelance copywriter isn’t always all it’s cracked up to be. Sure, we can set our own hours, and “work from anywhere,” but this lack of structure can sometimes lead to procrastination, inefficiency, and writer’s block…
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3 Critical Admin Tasks to Keep Your Freelance Copywriting Business Thriving

As a freelance copywriter, staying on top of key admin tasks is crucial for keeping your business running smoothly. In this guide, we'll explore the essential annual tasks that every freelancer should prioritise to ensure ongoing success. 1.…
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Essential SEO Copywriting Insights You Need for 2024 Success

I'm scared to think about it, but I've been in SEO copywriting for almost 12 years. Why scared? This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the…

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