Copywriter and Creative Director with uniquely keen strategic insight. Used to thinking from a central, distinctive place and working in mass media, activations, online and mobile, always with a strong focus on results. Experience in almost all industries and national as well as global campaigns. Worked for clients such as Heineken, Coca-Cola, Badedas, Jägermeister, Nestea, Nescafe, Optimel, Shell, TNT, Fund, KPN, UPC, Swiss Life, Tax, Ministry of Transport, Renault, BMW, Ferrari, Primafoon, Super de Boer and more. Nominated and awarded at Effie San ADCN, Epica, New York Art Directors Club, Art Directors Club London.Winner VEA Action writing talent. Worked for PPGH / JWT, Publicis, Ara Advertising and founder of Dunk Communication and Victor Concept & Copy. Has a network of well-oiled communications professionals alike. Available for freelance and permanent positions.
Victor’s Copywriter Portfolio
Industries & Clients
Automotive
BMW, Renault, Peugeot, Ferrari, Mazda, Opel, Lexus, Iveco
Financial
Bouwfonds (nu Florius hypotheken), Aegon Asset Management, Levius (sale & leaseback), Zwitserleven Pensioenen, De Hypotheker
FMCG, non food
Heineken, Coca-Cola, Nestea, Fernandes, Optimel, Jagermeister, Nescafe, UPC/Ziggo, T-Mobile, La Place, Duo Penotti, Hooghoudt, Varilux
Government
Belastingdienst, Ministerie van Verkeer en Waterstaat
Healthcare
Nedap Healthcare, Genzyme
Retail
KPN winkels, Super de Boer supermarkt, Foods Experience Uden, Vliegtickets.nl, T-Mobile, Budgetair.com
Agencies as a freelancer
Ara, Daily Bread, Bolts United, Lukkien, GoodPeople, The Secret Lab, Positioneringsgroep, Little Chicken Game Company
Agencies as an employee
JWT (1991), Publicis (1998), Dunk (2003), Ara (2007)
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
Awards
Zilveren Effie KPN Telecom Buzzing campagne, Accent BMW AutoRai, ADCN nominatie TV commercials Primafoon, Gold Epica Shell TV commercial, Art Directors Club New York Merit Award Shell TV commercial, Design and Art Directors Club Londen nominatie Shell TV commercial, San nominatie Heineken printcampagne, San nominatie Belastingdienst campagne, New York Festivals finalist billboard Renault
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