Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

branding-and-copywriting-copywriter-collective

What’s branding got to do with copywriting?

Branding is often seen as being all about how a product looks – its logo, packaging, design and stuff like that. But, alongside the designer or art director, the copywriter also has an important part to play. You couldn’t imagine a Coca…
worlds-best-brands-copywriter-collective

Why the world’s best brands are the world’s best brands

Brand image is probably the most important factor in what makes a company successful. Get it right and you can develop an enterprise that will become a world beater and a top known name. The world's best brands are an ever-changing chart but…
why-branding-important-copywriter-collective

Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company.Because what…
brand-activation-copywriter-collective

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
branding-advice-clients-copywriter-collective

Secret branding advice they don’t teach in business school

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it.As you advertise and interact with customers, you are creating an understanding…
original-duplicate-content-copywriter-collective

Original, Unique and Duplicate Content… Why still the confusion?

Listen up. This is simple so I’m going to keep it short. There’s still a lot of confusion among writers when it comes to multiple copies of their work (i.e. blog post) circulating around the internet.Despite excellent technical articles,…
advertising-russia-uncreative-copywriter-collective

Why is advertising in Russia so uncreative?

What makes it so bad? Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…
advertising-sucks-copywriter-collective

Why advertising sucks

Let’s face it. Advertising sucks.Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…
five-copywriting-donts-copywriter-collective

Copywriting do’s and don’ts (Pt II – the don’ts)

In the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…
copywriting-dos-copywriter-collective

Copywriting do’s and don’ts (Pt I – the do’s)

Sometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking.So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do. 1.…
normal-tips-freelance-copywriter-collective

Not the normal tips for being a freelance copywriter

Maybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…
charity-advertising-copywriter-collective

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising…